Strategic Business Growth Specialist

3 weeks ago

Markham, Ontario, Canada Omnify Full time

About Us


Omnify Lighting, a division of Lumify Inc., has been a leading manufacturer of backlighting and complimentary systems in North America for over 20 years. Our focus is on providing innovative, custom, and scalable systems to business-to-business clients.


We offer best-in-class services across various industry segments, ensuring the highest standards of reliability and quality. Our flagship product is LumiSheetTM, a globally renowned patented backlit panel. Our comprehensive product range enables us to provide a wide assortment of products across all major categories within enhanced backlighting.


Job Summary


We are seeking a high-performing Business Development Representative to join our team. As a BDR, you will work directly with Sales Management and customers/prospects to ensure an effortless experience. You will demonstrate excellent customer service and professionalism by developing leads, solving customer problems, and presenting additional products, promotions, and solutions to current customers.


Main Responsibilities


· Lead Qualification and Conversion: Identify and convert incoming leads from marketing efforts, inbound inquiries, and other channels into sales opportunities through proactive outreach.

· Account Management: Manage and grow relationships with assigned house accounts and dormant accounts, re-engaging inactive customers and identifying new sales opportunities.

· Prospecting and Cold Outreach: Conduct outbound prospecting efforts via phone calls, emails, and other electronic communication methods to generate new business opportunities.

· Pipeline Management: Maintain a healthy sales pipeline by tracking and updating all leads, opportunities, and account activities within the CRM system. Ensure timely follow-up on all leads.

· Opportunity Escalation: Identify larger or more complex opportunities and escalate them to the appropriate sales management or field sales representatives for further action. Conduct account and opportunity assessments to determine escalation.

· Collaboration with Sales Team: Work closely with sales managers and field reps to align on key account strategies, share insights from lead engagement, and assist with pipeline development.

· CRM Utilization: Maintain accurate and up-to-date records of all lead interactions, account activities, and sales opportunities in the CRM, ensuring data is clean and actionable.

· Customer Relationship Building: Build and nurture relationships with prospects and customers through regular communication, demonstrating a customer-centric approach to understand their needs and provide relevant solutions.

· Market and Product Knowledge: Stay informed about company products, services, and market trends to effectively communicate value propositions and solutions to prospects and customers.

Requirements and Qualifications


You will bring the following skills and qualifications to the role:



  • Strong listening skills combined with verbal and written communication skills
  • Strong attention to detail, with strong organizational skills
  • Previous phone sales experience
  • Ability to multi-task, prioritize, and manage time effectively
  • Digitally savvy, with strong proven experience in both B2B and B2C marketing
  • Ability to assess priorities and manage time and resources accordingly

Salary Information


The estimated salary for this position is between $60,000-$80,000 per year, depending on experience.


About Our Culture


Omnify values a culture of mutual respect, innovation, and pride. We believe in empowering employees, fostering calculated risks, and rewarding success. We are committed to diversity and equal opportunity employment, pleased to consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally-protected factors.

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