Marketing Vice President

4 weeks ago

Surrey, British Columbia, Canada Baptist Housing Full time

About the Role

The Vice President of Marketing will serve as a member of our senior leadership team, providing leadership and oversight in defining and directing Baptist Housing's overall strategic vision and direction relating to all communications, media relations, marketing, advertising, and sales.

This role will be responsible for crafting and implementing marketing strategies that encompass corporate communications, public relations, advertising, and sales programs, all designed to elevate our brand and engage key audiences.

The successful candidate will have a strong understanding of the senior's living space and be able to adjust strategies accordingly, while also providing strategic input on growth opportunities, development projects, and property enhancements.

Key Responsibilities

  • Provide leadership and oversight in defining and directing Baptist Housing's overall strategic vision and direction relating to all communications, media relations, marketing, advertising, and sales.
  • Craft and implement marketing strategies that encompass corporate communications, public relations, advertising, and sales programs.
  • Develop and maintain partnerships, drive media relations, and ensure that all marketing activities align with Baptist Housing's mission and vision.
  • Play a crucial role in enhancing our organization's reputation, fostering team development, and supporting our goal of being recognized as a leader in senior care.

About You

You are a dynamic and compassionate leader who embodies the values of Baptist Housing in every interaction. Your integrity, respect for others, and commitment to serving our mission make you a trusted ambassador of our ministry.

You approach challenges with innovation and creativity, always seeking new ways to solve problems and improve our marketing strategies. With a great sense of humour and a passion for fostering fun in the workplace, you inspire teamwork and collaboration.

Your strong communication skills, coupled with your ability to manage multiple priorities effectively, ensure that you deliver impactful marketing initiatives that resonate with seniors and their families.

About Us

Baptist Housing provides enhanced living communities and exceptional care to over 2700 seniors in British Columbia. We provide long term care, assisted living, independent living, and home support in our communities in Kelowna, Vancouver, and Victoria.

We serve through a culture of caring where we put the wellness of our residents first in a person centred approach. We live out a servant leadership model that collaborates in teams and builds strong relationships while exemplifying Christ-like values.

We're a committed group of people who bring their whole selves to work, and we're also FUN We take what we do seriously, but not ourselves. We're affiliated with the Fellowship Pacific Baptist churches.

Compensation and Benefits

A competitive salary with a range of $133,000–165,000 per year and a benefits package that includes employer-paid extended health and dental coverage, 6 weeks' vacation, up to 7% RRSP matching contribution, and support for professional development.

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