Healthcare Media Strategist
4 weeks ago
About Klick Health
Klick Health is an innovative healthcare communication agency with a mission to revolutionize the way life sciences companies connect with their audiences. As a Top 10 Great Workplace and one of the country's fastest-growing companies, we're always looking for talented professionals to join our team.
**Job Summary:** We're seeking a Senior Director, Media Strategy & Integration to lead our media strategy efforts and drive impactful campaigns that resonate with healthcare providers and patients.
The ideal candidate will have 8-12 years of experience in media strategy, with a proven track record of success in healthcare or pharmaceutical marketing. A strong understanding of HCP and patient media strategies, including segmentation, targeting, and measurement, is essential. Additionally, experience leading the media pitch process and developing compelling, data-driven narratives is crucial.
In this role, you'll be responsible for leading the development and execution of integrated media strategies, collaborating closely with media planning, research, and analytics teams. You'll also oversee the execution of cross-channel media planning and optimization efforts, providing strategic guidance and ensuring alignment with client objectives.
A competitive salary range for this position is between $150,000 and $200,000 per year, depending on experience. If you're a motivated and results-driven professional looking to take your media strategy career to the next level, we encourage you to apply.
**Responsibilities:
- Develop and execute integrated media strategies that drive measurable results
- Collaborate with internal teams to create compelling, client-focused narratives and strategies
- Oversee the execution of cross-channel media planning and optimization efforts
- Mentor and develop junior members of the media team
- Contribute to new business development efforts through strategic planning and pitch presentations
**Qualifications:*
- 8-12 years of experience in media strategy, with a proven track record of success in healthcare or pharmaceutical marketing
- Strong understanding of HCP and patient media strategies, including segmentation, targeting, and measurement
- Experience leading the media pitch process and developing compelling, data-driven narratives
- Expertise in cross-channel media planning, including digital, TV, social, and programmatic
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