Executive Media Strategist

7 days ago


Toronto, Ontario, Canada Initiative Full time

About Initiative

At Initiative, we harness the power of media to reshape our industry and orchestrate a brand's entire consumer experience. We believe in balancing what unites people and what makes them different.

We unlock business growth for the world's most ambitious brands, like Amazon, RBC, LEGO, Nintendo, and Canada Goose. Our agency prioritizes diversity, promoting brand safety and sustainability in every media plan. We foster an inclusive environment where all 9,000+ talents across 90+ markets feel seen, heard, and valued.

Award-Winning Agency

In 2023, Initiative was named North American Network of the Year by the Festival of Media and Global Network of the Year by both Ad Age and Ad Week.

Your Role

You will deliver strategic, integrated media communication recommendations for diverse clients while leading and inspiring planning professionals. As part of an integrated media planning team, you will ensure product grounding in insights and experiences, resulting in flawless executions.

Key Responsibilities:



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