Director of Brand Engagement

7 days ago

Vancouver, British Columbia, Canada Earls Head Office Full time
About the Role

We are seeking a highly skilled and experienced Director of Brand Engagement to join our team at Earls Head Office. As a key member of our leadership team, you will be responsible for developing and executing innovative marketing and communications strategies that drive business growth and profitability.

Key Responsibilities
  • Develop and implement comprehensive marketing plans that align with our business objectives and drive brand awareness and engagement.
  • Lead a dynamic team of marketing and communications professionals, providing guidance and support to ensure successful project execution.
  • Collaborate with cross-functional teams to ensure cohesive brand strategies and messaging across all touchpoints.
  • Oversee the development and execution of creative campaigns, including photography, videography, social media, and digital content.
  • Manage the Earls music program, including Birdies Eats & Drinks and Beach House concepts.
  • Oversee the workflow of promotions, ensuring fresh and innovative thinking and timely execution from ideation to reporting.
  • Act as a conceptual and creative thinker, providing structure to ambiguity and staying ahead of trends in marketing, food, bar, and design to maintain the brand's industry leadership.
Requirements
  • 6+ years of experience in Marketing + Communications, with at least 3 years of leadership and management experience.
  • Post-secondary education in Marketing, Communications, or Business.
  • Proven leadership and people management skills, with a track record of leading successful teams.
  • Strong project management abilities, with excellent communication, presentation, and relationship-building skills.
  • Experience managing multiple budgets, optimizing resources, and meeting deadlines.
  • Exceptional problem-solving and organizational skills, capable of handling multiple priorities.
  • Experience working with marketing agencies and creative teams to achieve strategic goals.
  • Ability to collaborate effectively across departments to drive cohesive brand strategies.
  • Excellent verbal and written communication skills, with the ability to manage and convey complex ideas.
  • Experience with digital marketing and social media platforms - basic knowledge of SEO is a plus.
  • Industry experience in hospitality, food, or beverage is an asset.
  • Proficiency in marketing tools like Adobe Creative Cloud, MailChimp, Google Analytics, WordPress, and Meta Business Manager.
What We Offer
  • Salary range of $105,000 to $120,000 annually plus the perks and benefits below.
  • Comprehensive health care benefits effective from your first day.
  • A healthy lifestyle spending account to support you in living your best life.
  • Employee Assistance Program.
  • Earls 50% discount card for food and drinks at all Earls Kitchen + Bar, the Beachhouse, Birdies Eats & Drinks, and JOEY Restaurants locations.
  • 4 weeks vacation.
  • Make Life Awesome week.
  • Opportunity to be a part of our partner-led Employee Resource Groups (ERG) designated to bring our greater communities together through mutual causes and shared experiences.
  • Flexibility with our Hybrid work from home/office model.
  • Bring your furry friend to work in our dog-friendly office.
  • Office amenities include a rooftop patio, lockers, showers, a full kitchen, and collaborative workspaces.
  • Travel opportunities for company events, new restaurant openings, and more
  • Leadership programs with career development and opportunities for advancement.
  • Awards, recognitions, team-building events, and more

We look forward to hearing from you Please submit your application before the end of the day on Monday, September 9th. We will be in touch with suitable candidates after the deadline has passed.

Earls is an equal-opportunity employer. We are committed to a diverse and inclusive workplace, free from discrimination. We believe bringing together people of all backgrounds, experiences, and abilities is essential to our success, and brings us closer to living our purpose to Make Life Awesome.

All employment decisions inclusive of recruiting, hiring, compensation, promotions, and terminations are based on qualifications, competencies, and merit, without the consideration of any legally protected ground. Reasonable accommodations are available upon request.

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