Marketing Coordinator

1 day ago

Surrey, British Columbia, Canada Wesgroup Equipment Full time
Job Title: Brand & Events Marketing Coordinator

Wesgroup Equipment is a leading provider of equipment solutions, with a family of companies that includes Westerra Equipment, Williams Machinery, and Vermeer British Columbia. Our 9 locations across British Columbia and Alberta offer a wide range of equipment sales, rentals, and services, as well as training and support for customers.

Job Summary:

The Brand & Events Marketing Coordinator plays a key role in contributing to the marketing efforts of the Wesgroup Equipment family of brands. This includes developing and executing marketing campaigns, managing website content, and planning and executing events. The ideal candidate will have a strong understanding of marketing principles and practices, as well as excellent communication and project management skills.

Key Responsibilities:
  • Develop and execute marketing campaigns across multiple channels, including email, social media, and print
  • Manage and update website content, including product inventory and brand information
  • Plan and execute events, including trade shows and in-house events
  • Coordinate internal marketing requests and ensure timely action
  • Submit COOP program reimbursements and complete marketing expense reports
  • Coordinate orders for employee and customer merchandise
  • Contribute to overall marketing strategy and execution
Requirements:
  • 2+ years of relevant work experience
  • Post-secondary education in Marketing, Communications, or related field
  • Strong knowledge of marketing strategy and best practices
  • Ability to work independently and on a team
  • Strong understanding of SEO & SEM best practices
  • Proficient in the use of Office 365 (PowerPoint, Word, Excel, Outlook, Teams)
  • Organized with a strong attention to detail
  • Strong writing, presentation, and analytical skills
  • Adaptable and proactive with an ability to manage priorities
  • Ability to work in a fast-paced, deadline-driven environment
  • Understanding of Website CMS tools and basic HTML
  • Experience with marketing segmentation and communication tools
  • Valid Class 5 driver's license and clean driving record
Working Conditions:

The Brand & Events Marketing Coordinator is based out of the Surrey office and works 40 hours on average per week, Monday to Friday. Some travel and weekend work may be required.

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