Digital Marketing Specialist
1 week ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Axis Transportation Training Centre Ltd. as a Marketing Coordinator. As a key member of our marketing team, you will be responsible for developing and implementing effective communication strategies to promote our services and products.
Key Responsibilities- Develop Communication Strategies
- Design and implement comprehensive marketing plans to achieve business objectives
- Conduct market research to identify trends and opportunities
- Develop and maintain relationships with key stakeholders and partners
- Evaluate Communication Strategies and Programs
- Monitor and analyze the effectiveness of marketing campaigns
- Identify areas for improvement and implement changes as needed
- Implement Communication Strategies and Programs
- Develop and execute marketing campaigns across various channels
- Collaborate with cross-functional teams to ensure seamless execution
- Oversee the Preparation of Public Written Material
- Develop and edit marketing materials, including reports, briefs, and website content
- Ensure consistency in branding and messaging across all channels
- Prepare Written Material
- Develop and edit reports, research papers, educational texts, and articles
- Conduct research and gather data to support marketing initiatives
- Produce Educational and Publicity Programs
- Develop and deliver educational programs, workshops, and sessions
- Design and implement publicity campaigns to promote events and services
- Provide Consultation on Planning and Starting of New Businesses
- Offer expert advice on marketing and business development strategies
- Collaborate with entrepreneurs and small business owners to develop business plans
- Publicize Activities, Workshops, Meetings, and Other Events
- Develop and execute publicity campaigns to promote events and services
- Collaborate with cross-functional teams to ensure seamless execution
- Supervise Professional and Support Staff and Students
- Lead and manage teams to achieve business objectives
- Develop and implement training programs to enhance staff skills and knowledge
- Administer Programs to Promote Industrial and Commercial Business Investment
- Develop and implement programs to promote business investment in rural and urban areas
- Collaborate with government agencies and industry partners to achieve business objectives
- Perform Administrative Tasks
- Manage and maintain databases and records
- Develop and implement administrative processes to improve efficiency
- Plan Development Projects
- Develop and implement project plans to achieve business objectives
- Collaborate with cross-functional teams to ensure seamless execution
- Conduct Comparative Research on Marketing Strategies
- Conduct research and analysis to identify best practices in marketing
- Develop and implement marketing strategies to achieve business objectives
- Prepare Reports, Research Papers, Educational Texts, or Articles
- Develop and edit reports, research papers, educational texts, and articles
- Conduct research and gather data to support marketing initiatives
- Advise Clients on Advertising or Sales Promotion Strategies
- Offer expert advice on marketing and business development strategies
- Collaborate with clients to develop business plans
- Answer Written and Oral Inquiries
- Respond to customer inquiries and concerns
- Develop and implement processes to improve customer service
- Assist in the Preparation of Brochures, Reports, Newsletters, and Other Material
- Develop and edit marketing materials, including brochures, reports, and newsletters
- Ensure consistency in branding and messaging across all channels
- Conduct Public Opinion and Attitude Surveys
- Develop and implement surveys to gather customer feedback
- Conduct analysis and provide recommendations to improve customer service
- Gather, Research, and Prepare Communications Material
- Develop and edit marketing materials, including reports, briefs, and website content
- Ensure consistency in branding and messaging across all channels
- Initiate and Maintain Contact with the Media
- Develop and execute publicity campaigns to promote events and services
- Collaborate with cross-functional teams to ensure seamless execution
- Prepare and/or Deliver Educational, Publicity, and Information Programs, Materials, and Sessions
- Develop and deliver educational programs, workshops, and sessions
- Design and implement publicity campaigns to promote events and services
- Conduct Analytical Marketing Studies
- Develop and implement studies to analyze marketing effectiveness
- Provide recommendations to improve marketing strategies
- Design Market Research Questionnaires
- Develop and implement questionnaires to gather customer feedback
- Conduct analysis and provide recommendations to improve customer service
- Develop Portfolio of Marketing Materials
- Develop and edit marketing materials, including reports, briefs, and website content
- Ensure consistency in branding and messaging across all channels
- Evaluate Customer Service and Store Environments
- Develop and implement processes to improve customer service
- Conduct analysis and provide recommendations to improve customer experience
- Design, Conduct, and Analyze Quantitative and Qualitative Research Projects
- Develop and implement research projects to gather customer feedback
- Conduct analysis and provide recommendations to improve customer service
- Develop Feasibility Studies
- Develop and implement studies to analyze business feasibility
- Provide recommendations to improve business strategies
- Develop Marketing Strategies
- Develop and implement marketing strategies to achieve business objectives
- Collaborate with cross-functional teams to ensure seamless execution
- Deliver Presentations at Conferences, Workshops, or Symposia
- Develop and deliver presentations to promote events and services
- Collaborate with cross-functional teams to ensure seamless execution
- Maintain and Manage Digital Database
- Develop and implement processes to manage customer data
- Ensure consistency in branding and messaging across all channels
- Write and Edit Press Releases, Newsletter, and Communications Materials
- Develop and edit marketing materials, including press releases, newsletters, and communications materials
- Ensure consistency in branding and messaging across all channels
- Education
- Degree in Marketing, Communications, or related field
- Experience
- Minimum 2 years of experience in marketing or related field
- Skills
- Strong understanding of marketing principles and practices
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment
- Proficiency in Microsoft Office and Google Suite
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