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Growth Marketing Strategist

1 month ago

Montreal, Quebec, Canada Storyteq Full time

We are seeking a highly skilled Growth Marketing Manager to join our team at Storyteq. As a key member of our marketing department, you will be responsible for driving the growth of our marketing channels, monitoring and reporting on performance, designing and launching experiments, and optimizing paid media spend to help us achieve our targets.

The ideal candidate will have experience in the B2B SaaS space, leading PLG initiatives and managing paid campaigns to maximize conversions from website visits to free trials to demos and ultimately to paid customers.

Key Responsibilities:

  • Building effective multi-channel inbound funnels.
  • Managing Google Ads, LinkedIn campaigns, as well as other paid social channels.
  • Optimizing email funnels to maximize engagement and conversions across trials and free plans.
  • Onboarding flows to maximize conversions from page visit to trial to paid conversion.

Requirements:

  • 5+ years' experience in a performance/growth marketing role, in a B2B SaaS organization.
  • Demonstrated ability to understand the B2B buying cycle, and how various touchpoints impact buying decisions.
  • Strong data and analytical skills.
  • Flexible skill set and self-starter, with the ability to bring new ideas to the table.
  • Excellent verbal and written communication skills.
  • The ability to manage and report on attribution.
  • Nice to have: SEO experience, while not a priority, to amplify the reach and effectiveness of the blog and website.
  • Nice to Have: Experience with ActiveCampaign.

Benefits:

We offer:

  • A growing business where you can have a huge impact, in an open-minded environment.
  • Three weeks of personal time off.
  • Support for your continuous learning, including training, courses, conferences, and books.
  • Flexibility on remote work, but availability during working hours and occasional all-hands.
  • The gear you need to excel at your job, whether a laptop, external screen, or other.