Digital Leader for Global Digital Infrastructure

3 weeks ago

Old Toronto, Canada Equinix Full time

Equinix is the world's leading digital infrastructure company, operating a vast network of data centers across the globe. As a global leader in digital infrastructure, we enable businesses to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.

Job Overview

We are seeking an experienced Digital Leader to lead our Digital Marketing function and direct a multi-discipline management team responsible for driving the right audience to our digital properties and converting prospects into the lead funnel through a defined user journey and experience.

Key Responsibilities

  1. Develop and execute a comprehensive strategy for our global website, including design, architecture, and user experience to optimize performance, usability, and conversion.
  2. Manage the creation and execution of a content strategy for the website, ensuring high-quality, SEO-optimized content that aligns with our messaging and goals. Work closely with content creators to maintain a consistent voice across all digital assets.
  3. Collaborate across engineering, design, marketing, and content teams to continuously improve the website and user experience. Act as a bridge between technical teams and content teams to ensure cohesive website management and execution.
  4. Monitor website performance using analytics tools to identify areas for improvement and implement ongoing optimization strategies. Ensure the website is continually updated for speed, security, and relevance.
  5. Own and deliver reporting analysis on performance and business impact as well as conceiving and executing testing strategies, QA process, and ensuring the delivery of initiatives on time and of the highest quality.
  6. Cultivate and manage a team of engineers, content creators, and design specialists, including vendor relationships.

Requirements and Qualifications

  1. A minimum of 12-15 years' experience leading strategy and execution of web and design for B2B technology companies, with 5-8 years leading a diverse team of technical professionals.
  2. Strong technical expertise and practical experience in web development and related web technologies, including HTML, CSS, and JavaScript.
  3. Demonstrated experience in developing and executing SEO strategies, creating high-impact content, and optimizing websites for better search rankings, lead generation, and conversion.
  4. Excellent project management capabilities to oversee complex website initiatives, ensuring projects are delivered on time, within scope, and within budget; ability to leverage data to drive decisions related to website design, content, and functionality.
  5. Prior experience managing cross-functional teams, including engineering, design, and content.

About the Role

This role offers a competitive salary range of $153,000 - $261,000 per year. Depending on location, the salary may vary: Colorado, Nevada, and Rhode Island will have a salary range of $139,000 - $237,000 per year.

We are committed to equal employment opportunities and welcome applications from qualified candidates regardless of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other protected characteristic under applicable law.

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