Senior Email Campaign Specialist

6 days ago


Toronto, Ontario, Canada Creative Niche Full time

At Creative Niche, we are seeking a seasoned Email Marketing Manager to join our team on a full-time contract basis with the potential for permanent hire. This exciting opportunity will enable you to lead and optimize our client's email campaigns, lifecycle journeys, and CRM strategies.

The successful candidate will leverage Customer.Io to design and manage automated workflows, segment audiences, and track performance. As a data-driven marketer, you will create impactful email experiences tailored to customer behaviors and preferences.

Key Responsibilities:

  • Create and execute email marketing campaigns, including newsletters, product updates, promotional offers, and transactional messages.
  • Benchmark and refine lifecycle marketing workflows in Customer.Io, such as welcome series, re-engagement, and upsell campaigns.
  • Develop and implement customer segmentation strategies to deliver personalized and targeted communications.
  • Conduct A/B tests to optimize subject lines, content, calls-to-action, and send times for improved performance.
  • Analyze campaign metrics, including open rates, click-through rates, conversions, and unsubscribe rates, providing detailed reporting and actionable insights.
  • Collaborate with cross-functional teams to align CRM strategies with business goals and customer journeys.
  • Evaluate compliance with data protection regulations (e.g., GDPR, CAN-SPAM) and adhere to best practices in email marketing.
  • Stay current with industry trends and innovations, incorporating new tools and strategies to enhance campaign effectiveness.

Qualifications:

  • 5+ years of experience in email marketing, focusing on CRM and lifecycle marketing.
  • Proven expertise in designing and executing campaigns and workflows within Customer.Io or similar platforms.
  • Proficiency in HTML and CSS for email template design and troubleshooting.
  • Strong analytical skills to analyze campaign performance and develop strategic recommendations.
  • Familiarity with additional CRM or marketing automation tools is advantageous.
  • Demonstrated attention to detail with a commitment to delivering high-quality work.
  • Excellent interpersonal and communication skills, with experience collaborating across teams.
  • Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

We offer a competitive salary of approximately $85,000 per annum, commensurate with experience, and a dynamic work environment at Creative Niche.



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