Marketing Automation Expert

2 weeks ago


Vancouver, British Columbia, Canada AlgaeCal Full time
About This Role

At AlgaeCal, we're on a mission to end the fear of bone loss. We're driven by a single idea, and we need your expertise to help us make it happen. We're looking for a talented Marketing Automation Leader to join our team and help us scale our marketing efforts.

Key Responsibilities
  • Create and manage campaigns that guide customers through every stage, focusing on keeping them loyal and encouraging more purchases.
  • Improve personalization across email, SMS, and other channels, making sure communications feel relevant to each customer.
  • Analyze data to make sure the right message goes to the right audience at the right time.
  • Research new tools to make customer journeys smoother and the team more efficient.
  • Oversee email marketing and introduce new channels like SMS and push notifications.
  • Help with business planning, including forecasting product needs for loyalty customers.
  • Lead the team, guiding day-to-day work and testing new strategies to keep things fresh and effective.
Requirements
  • 3+ years of experience in email and database marketing or a related role.
  • Proven track record in developing, implementing, and analyzing automated customer journeys across multiple channels.
  • Mastery of marketing automation platforms like Klaviyo, Salesforce Marketing Cloud, Pardot, Cordial, or Acoustic (certifications are a bonus).
  • Experience with CRMs like Salesforce, effortlessly managing customer data and streamlining workflows.
  • Proven direct response marketing skills—you're great at crafting campaigns that spark immediate action and deliver results.
  • Experience with reward and subscription programs, and you understand how loyalty communication flows and lead funnels work.
  • Data-driven mindset with strong analytical skills—you're able to measure program effectiveness and turn insights into action.
  • Solid grasp of consumer marketing principles, customer segmentation, and multi-channel marketing strategies.
  • Marie Kondo-level organizational knowhow—paired with sharp attention to detail, strong business acumen, problem-solving skills, and solid project management experience.
  • Resume that highlights your experience managing a small, cross-functional team.
  • Experience in the health/supplement space? That's a plus.
  • University degree in business or e-commerce.
What We Offer
  • Generous healthcare package.
  • Monthly team events and activities.
  • Flexible Stat Holidays with the option to bank days for later use.
  • Weekly team lunches.
  • Casual dress code.
  • Incredible dog-friendly, Yaletown office one block from SkyTrain.
  • Professional Development: You'll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support.

We're looking for a talented individual who is passionate about making marketing more efficient and personal. If you're excited about the opportunity to join our team and help us end the fear of bone loss, we'd love to hear from you.

Please respond to this advertisement with your resume and cover letter. In your cover letter, please address the following:

  • Why are you the best Marketing Automation Leader for this role? Give quantifiable examples of related achievements and experience.
  • Describe why you fit perfectly with our values.
  • What's the toughest challenge you've ever overcome in your life? How did you overcome it?
  • What are the last three books you've read?
  • What do you do for fun?

Also, please explain what you're doing now for a job:

  • If you don't have one, explain why.
  • If you have one, explain why you're looking elsewhere.

Ensure that your cover letter and resume are saved and sent as one file. We look forward to hearing from you



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