Digital Marketing Campaign Manager

3 days ago

Brampton, Ontario, Canada Astra North Infoteck Inc. Full time
Job Overview
Astra North Infoteck Inc. is seeking a highly skilled Digital Marketing Campaign Manager to lead the execution of multi-channel marketing campaigns using Adobe Campaign Classic.

About the Role
The successful candidate will have 8-10 years of experience in managing complex marketing campaigns, with hands-on experience working with Adobe Campaign Classic (ACC). They will be responsible for designing, building, and executing campaigns that drive engagement and ROI.

Main Responsibilities:
• Develop and execute multi-channel marketing strategies using Adobe Campaign Classic
• Manage the end-to-end campaign process, including audience segmentation, email creation, deployment, and reporting
• Collaborate with marketing, creative, and data teams to ensure campaigns are aligned with business objectives and customer insights
• Maintain and manage the customer database within Adobe Campaign Classic, ensuring data accuracy and integrity
• Perform data imports, ETL processes, and data enrichment activities to enhance campaign targeting
• Set up and manage automated workflows, recurring campaigns, and triggered communications
• Continuously monitor and optimize campaign performance through A/B testing, metrics analysis, and customer feedback
• Identify opportunities for process improvements and implement best practices for campaign management

Requirements:
Experience: 8-10 years in managing complex marketing campaigns
Skills: Proficient in using Adobe Campaign Classic for campaign management and automation, Strong analytical skills with experience in reporting and data analysis, Ability to work collaboratively across teams and manage multiple projects simultaneously

What We Offer:
Salary: $120,000 - $150,000 per year, depending on experience
Benefits: Comprehensive health insurance, Retirement plan, Paid time off, Professional development opportunities

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