Marketing Vice President, Ecommerce
1 week ago
About the Role
We are seeking a highly experienced and visionary Marketing Vice President, Ecommerce & Visual Presentation to join our team at Reitmans (Canada) Limited. As a key member of our executive leadership team, you will be responsible for shaping and driving the Brand vision and strategies that support growth and profitability across our Omni-channel eco-system.
Key Responsibilities
- Lead and drive 360 brand strategy and marketing execution, leveraging consumer insights to create compelling brand narratives and campaigns that resonate with our target audience and drive engagement and loyalty.
- Create and implement innovative strategies to expand our brand reach and foster a creative environment, collaborating with merchandising, planning, and sales & operations teams to create a fully Omni-channel approach to the consumer experience.
- Drive ecommerce growth through digital channel planning, online merchandising, and on-site optimizations, increasing our ability to proactively deliver a unified 360 experience and develop and leverage customer insights and intelligence to predict where the customer is headed.
- Deliver best-in-class customer experience through translating a strategic brand vision across a multi-disciplinary marketing team spanning visual presentation, public relations, online, and event marketing, ensuring the pristine execution of all content and media as per the established marketing calendars.
- Inspire and guide a creative and talented marketing team towards customer centricity and business growth, creating and maintaining a strong executive team presence and working collaboratively across brand and corporate teams to align cross-functional and divisional partners to a common vision and inspire high standards of brand execution.
Requirements
- Bachelor's degree in commerce, marketing, or related field; an MBA is an asset.
- 15+ years of experience in consumer brand marketing, with 7+ years of professional advancement within reputable customer-centric organizations in executive leadership roles.
- Passion for building brands, creating lasting customer relationships, and mentoring teams.
- Strong Omni-channel marketing background with the ability to recognize great storytelling and deliver cross-channel experiences.
- Ability to balance data and creative to deliver on customer needs and brand expectations.
- Excellent knowledge of corporate data environments and client relationship management tools that support the client-centric approach.
- Excellent bilingual oral and written communication skills with the ability to communicate and translate a wide range of concepts across specialized disciplines that power the organization, including the senior leadership team and all external key stakeholders across Canada.
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