Email Campaign Specialist

2 days ago


Montreal, Quebec, Canada National Bank Full time

We are seeking an Email Campaign Specialist to join our CRM Integration team at National Bank. As a key member of our team, you will play a vital role in the development and integration of e-mail campaigns using technological tools.

The ideal candidate will be actively involved in the implementation, evolution, and operation of business requirements to support a consistent email customer experience. Your expertise will be crucial in driving successful campaign execution, including reporting/analytics, brand/business leaders, web development, etc.

Responsibilities include:

  • Developing and integrating email campaigns in Salesforce Marketing Cloud via HTML and CSS
  • Evaluating campaign performance and proposing optimization opportunities
  • Staying up-to-date with the latest marketing trends and tools, sharing insights on successful strategies from best-in-class marketing teams
  • Serving as an expert to support colleagues in the CRM Integration team
  • Managing the day-to-day execution of email deployment for various projects
  • Collaborating effectively with multidisciplinary teams to drive successful campaign execution
  • Contributing to test design and execution, implementing A/B and multivariate testing methods

Your expertise in email marketing best practices, including targeted lists, subject lines, messaging, and productivity, will be essential in driving success. Proficiency in Salesforce Marketing Cloud, digital analytics (Power BI, Adobe, Google Analytics or similar), and knowledge of HTML and CSS coding principles are also required.

In addition to your technical skills, we are looking for someone who is autonomous, solution-oriented, and collaborative, with excellent work methodology and solid time and priority management. Experience in responsive design testing and mobile testing and automation is an asset.

As an Email Campaign Specialist at National Bank, you can expect a competitive salary of $80,000 - $100,000 per year, depending on experience. Our benefits package includes health and wellness program, flexible group insurance, generous pension plan, employee share ownership plan, employee and family assistance program, preferential banking services, opportunities to get involved in community initiatives, telemedicine service, and virtual sleep clinic.

Our dynamic work environment and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees' ideas and encourage regular feedback and ongoing communication.



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