E-Commerce and Advertising Product Development Specialist

1 week ago


Vancouver, British Columbia, Canada TikTok Full time
Company Overview: TikTok is a leading social media platform that enables users to create and share short-form videos. Our Web Ads and Open-Loop E-Commerce team focuses on developing innovative advertising products for web ads and travel and entertainment clients.

Salary: $80,000 - $100,000 per year (dependent on experience)

Job Description: As an Intern, you will be responsible for driving revenue growth and ensuring advertiser satisfaction for web ads and travel and entertainment clients on TikTok by developing highly scalable machine learning products. You will collaborate with cross-functional teams to design and implement end-to-end solutions, from product conception to launch and ongoing optimization. Your responsibilities will include analyzing business challenges, identifying client pain points, and prioritizing product features that enhance advertiser activation, retention, and ARPA (average revenue per advertiser).

Required Skills and Qualifications: To be successful in this role, you should have a basic understanding of the advertising system, good data sense, high abstract ability, and attention to detail. Additionally, experience in marketing, advertising products, or relevant industry solutions is preferred. Currently pursuing a full-time MBA or related discipline is required.

Benefits: This internship offers students industry exposure and hands-on experience. A vibrant blend of social events and enriching development workshops will be available for you to explore. You will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. The internship program runs for 12 weeks beginning in May/June 2025.

Responsibilities:
  • Drive revenue growth and ensure advertiser satisfaction for web ads and travel and entertainment clients on TikTok
  • Collaborate with cross-functional teams to design and implement end-to-end solutions
  • Analyze business challenges and identify client pain points
  • Prioritize product features that enhance advertiser activation, retention, and ARPA
  • Ensure compliance with user privacy regulations


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