Strategic Digital Media Strategist

1 day ago


Canada IT Connex Full time
About the Role

We are seeking an experienced Strategic Digital Media Strategist to join our team at IT Connex. This role involves developing, executing, and optimizing performance-based media plans across various digital channels to achieve measurable results.

Responsibilities:
  • Develop and implement performance-driven media strategies aligned with client business objectives.
  • Conduct research and analyze target audiences, industry trends, and competitive landscapes to inform media planning.
  • Select appropriate digital media channels (e.g., search, social, programmatic, display, video) for campaign execution.
  • Manage end-to-end campaign execution, including budgeting, ad placement, tracking, and optimization.
  • Collaborate with internal teams to ensure campaign alignment and delivery.
Requirements:
  • Experience: 3+ years in media planning, digital marketing, or related roles.
  • Proven expertise in managing performance-based campaigns across multiple channels.
  • Strong analytical skills and proficiency in media planning tools.
  • Familiarity with ad platforms and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, and Adobe Analytics.
What We Offer:
  • A competitive salary range of $90,000 - $110,000 per annum.
  • A collaborative and supportive work environment that fosters creativity and professional growth.
  • Professional development opportunities and a chance to work with innovative clients.


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