Digital Search Director

1 week ago

London, Ontario, Canada The Digital Recruitment Company Full time

We are thrilled to be working with an innovative, forward-thinking and first-class digital agency based in central London with an established and impressive client base.

Formed in 1978, they are the Agency of choice for Charities and impactful businesses who are wanting a smart thinking, and faster moving agency who will be making their media work harder in the face of adversity.

The agency is a medium-sized full-service digital agency with approximately 65 members of staff. Their annual billings are currently approximately £70m across all media from digital to DRTV, with a similarly diverse client base, extending across technology, packaged goods, entertainment and e-commerce to name just a few.

It is through the charity sector that they have unrivalled expertise – working with some of the UK's largest charities. They have a rich heritage in delivering innovation, growth and outstanding performance for all their clients.

This dynamic role offers the rare opportunity for the right candidate to make a step change in their career development – not only taking on responsibilities for the Search team and oversight of a core agency relationship (Google) but more crucially shaping the future of Search in the agency.

The Opportunity

We are looking for an experienced Search specialist who is wanting to take the next step in account and senior agency management, heading up the search team – currently a team of 3 Junior & Senior Account Managers.

Rapid growth over the last 4 years has seen Search in rude health – having seen substantial income growth, performance capabilities and innovation adoption, all of which have been reflected in their core relationships with Google, Microsoft and Amazon – relationships which punch well above their weight (they are a Google Premier Partners as well as Amazon Partners).

As the agency lead on Search, you will be responsible for a broad remit – ranging from a hands-on approach in the implementation and oversight of all search activity to training, upskilling and revenue growth:

  • Ultimately responsible for overseeing and quality of all agencies Paid Search output (Google, Microsoft & Amazon)
  • Billings > £5m

Reporting into Chief Digital Officer, you will be expected to take on leadership responsibilities and 'own' the direction of travel for the Search team.

Ensuring the highest quality of account management and campaign delivery across entire agency output.

Financial responsibility for the team – ensuring all activity is managed to the right level, booked correctly and in timely fashion.

Ensuring the implementation of best practice regarding day-to-day Business Manager administration, particularly around security and access.

A strong technical understanding of main Search platforms: Google, Microsoft Ads & Amazon.

You will be responsible for the development, upskilling and training of the Search team.

The team has recently migrated to a centralised Search team and only anticipate further growth in terms of personnel.

As the agency lead in Search, it is expected that you will additionally drive the upskilling and education of the wider agency client teams via an assortment of initiatives such as training, newsletters, tool development etc.

A fast-paced agency adopting a 'we're all in it together' approach where on occasions they need to drop what they're doing to assist teams as well as getting your hands dirty as needed.

Experience in analytics, measurement and privacy solutions – being able to recognise FF solutions and train teams where appropriately, or identify where additional support is needed.

A clear ambition for this role is to take personal responsibility to help in the development and acquisition of new business – via agency pitching as well as Team led initiatives.

Responsible for the development and growth of existing business – working with the Search & Client Teams to develop medium to long term strategic development plans and income growth.

You will share responsibility for the agency relationships with Google and Amazon, and lead the relationship with Microsoft Ads.

The agency takes their relationships with their key partners very seriously as they recognise the payback – as such these relationships are shared with CDO and our Head of Digital Innovation.

Candidates will be expected to be client facing; as the agency lead on Search, you will be expected to attend senior planning and review meetings, being able to confidently and competently present on search and sell the agency capabilities.

Work with our data team to develop and advance our agency data solutions.

Growth Areas

Their growth in search has been impressive and whilst there is a task to consolidate existing paid search business, and acquire new search business, they also want to grow their service provision.

They wish to move aggressively into retail media and expand their SEO + CRO services in-house.

A clear ambition for this role is to drive AI driven solutions within the agency.

Skills Required

We are looking for a candidate with a wide-ranging set of digital skills.

Strong implementation skills in Google, Microsoft Ads and Amazon required.

Excellent skills in GA4 analysis.

A good knowledge of digital planning in general.

A good level of SEO & CRO experience and knowledge.

Experience of DoubleClick, Google Tag Manager, ideally able to read HTML, Java Script.

Excellent ability in Adwords Editor, excel and Search Console.

Data Studio experience would be beneficial.

Strong analytical and numeracy skills with an attention for detail required.

Candidates must be enthusiastic to take a lead role, assume responsibility, be willing to take an active role in a busy team, and be confident in selling plans to clients and team members alike.

Benefits

25 days Holiday.

Flexible working.

Personalised training program to develop technical, media and career competencies.

BUPA Employee Assistance Programme.

Bike to Work Scheme.

Salary

Up to £80,000 - £85,000 per annum.

Location

Central London Hybrid working.

About Us

We are The Digital Recruitment Company – an employment business for interim, contract and temporary recruitment and acts as an employment agency in relation to permanent vacancies.

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