Email Marketing Developer for Digital Campaigns
5 days ago
We are seeking an experienced Email Marketing Specialist to join our team at Raise in Toronto, ON. This is a hybrid position that requires working from the office twice a week.
The successful candidate will have experience in developing and implementing email marketing campaigns using Salesforce Marketing Cloud. They will work closely with cross-functional teams to develop email templates and content.
Responsibilities:
- Develop and implement email marketing campaigns using Salesforce Marketing Cloud.
- Work with cross-functional teams to develop email templates and content.
- Management of standardized email templates (including upkeep, enhancements, testing, etc.)
- Provide expertise in setting up data integration points to support Marketing Automation journeys across multiple channels (including email, digital push notifications, online advertising, etc.)
- Ensure that all email campaigns are optimized for deliverability and engagement.
- Stay up-to-date with email marketing trends and best practices.
- Develop & implement processes for in-house campaign execution.
- Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standards.
- Engage with business stakeholders to understand their requirements and provide solutions that meet their needs.
- Relentless curiosity to apply/test new capabilities (e.g., A/B testing, optimizations).
Must Have Requirements:
- Experience in Salesforce Marketing Cloud Email development - 2 years.
- Working knowledge of Journey Builder and Automation Studios – 2 years.
- Salesforce Marketing Cloud (SFMC), Email Studio, Ampscript - 2 years.
- Experience with Email HTML5, CSS and JavaScript – 2 years.
- Strong communication skills.
Estimated Salary: $80,000 - $110,000 per year, depending on experience.
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