Senior Media Strategist

2 weeks ago

Toronto, Ontario, Canada Procter & Gamble Full time

**Company Overview**

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P&G Canada's in-house media team is co-located with the Canada brand team in Toronto to enable close collaboration while creating breakthrough media plans and executing digital media buying. As a leading consumer goods company, we are committed to delivering high-quality products that meet the evolving needs of our consumers.

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**Job Description**

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We are seeking a highly skilled Media Manager to join our team. The successful candidate will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. They will collaborate closely with Digital Media Specialists as an integrated team to ensure media plans are delivered flawlessly in line with P&G processes and standards.

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The ideal candidate will have 3+ years of strategic media experience preferably with multichannel national advertising clients. A bachelor's degree in a related field is preferred. Strong analytical skills, attention to detail, and effective communication are essential for this role.

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**Required Skills and Qualifications**

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  • Minimum of College Degree/Certificate; Bachelor's Degree preferred.
  • 3+ years strategic media experience preferably with multichannel national advertising client
  • Media Expertise: 3+ years of media planning experience - advanced understanding of all/most media vehicles and channels with in-depth understanding of digital media
  • Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
  • Strong analytics background: Able to triangulate between data, brand goals and opportunities
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**Benefits**

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P&G offers a comprehensive Total Rewards Program, including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable. We also provide access to employee wellness programs, on-site massage therapy services, and subsidized gym, fitness, and relaxation classes with virtual options.

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**Salary**: $90,000 - $110,000 per annum (estimated), depending on qualifications and experience.

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