Business Development Manager specializing in Pay Per Call

1 month ago

Toronto, Ontario, Canada Point2Web Full time

As a Business Development Manager in the Pay Per Call Unit at Point2Web, you will spearhead the growth and management of our pay per call advertising partnerships. You'll focus on building robust relationships with new and existing advertisers who are interested in leveraging inbound calls to drive sales and engagements. Your role involves understanding specific advertiser needs in the pay per call space, optimizing call quality and conversion rates, and crafting tailored marketing strategies to maximize ROI.

Key Responsibilities
  • Relationship Building: Build and enhance relationships with existing pay per call advertisers while actively prospecting new partnerships to expand our network. Focus on understanding the unique needs of pay per call campaigns and delivering customized solutions.
  • Campaign Management: Oversee multiple pay per call campaigns, ensuring they meet client goals within budget and timelines. Monitor and optimize call quality, duration, and conversion rates to meet advertiser objectives.
  • Advertiser Management: Manage advertiser budgets, oversee compliance with contractual agreements, and ensure adherence to industry standards and legal regulations specific to telecommunication and advertising.
  • Strategic Advice: Work directly with advertisers to understand their marketing and sales goals related to pay per call. Provide strategic advice and solutions that align with their objectives, focusing on increasing call conversions and enhancing customer engagement.
  • Client Communication: Serve as the primary point of contact for pay per call clients, addressing their needs and concerns. Keep clients informed about new developments and optimizations in our pay per call services.
  • Revenue Growth: Analyze call data to identify trends, areas for improvement, and strategies to boost advertiser revenue. Set and pursue aggressive revenue growth targets across monthly, quarterly, and annual benchmarks.
  • Business Development: Utilize industry trade shows, networking events, and digital platforms to prospect new advertisers. Leverage social media and other online channels to enhance visibility and attract pay per call partnerships.
  • Campaign Optimization: Ensure timely collections and invoicing for pay per call campaigns. Manage updates to campaign payouts, creative materials, and advertiser contact information to optimize campaign performance.
  • Process Improvement: Initiate projects to improve advertiser productivity and create new growth opportunities in the pay per call market. Propose and implement new incentives, bonuses, and contests to exceed revenue targets.

Requirements

  • Bachelor's Degree in Business, Marketing, Communications, or a related field. Advanced degrees are beneficial but not required.
  • 2+ years of experience in business development or sales, preferably with some exposure to the telecommunications or pay per call industry.
  • Experience with managing pay per call campaigns, demonstrating an understanding of campaign setup, monitoring, and optimization.
  • Knowledge of telecommunications and digital marketing, including familiarity with call tracking technologies and performance metrics.
  • Strong relationship management skills, capable of effectively building and maintaining relationships with new and existing clients.
  • Good analytical abilities, able to analyze campaign data to identify trends, challenges, and opportunities.
  • Organizational skills, able to handle multiple tasks and projects simultaneously, maintaining focus and operational control under tight deadlines.
  • Adaptability and problem-solving skills, ready to tackle challenges as they arise and capable of thinking creatively to find solutions.

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