Digital Marketing Specialist for Cross-Regional Growth
1 week ago
Nativex is a leading digital marketing agency with offices in 14 locations around the world, providing services to over 3,000 brands and apps across more than 60 countries. We help brands and apps boost their cross-regional growth through high-quality user acquisition automation tools, KOL marketing services, and creative customization capabilities.
About the RoleYou will be responsible for managing day-to-day relationships with NA-based advertisers, helping them optimize their advertising campaigns. You will work closely with the marketing and product teams on advertiser communication plans related to new feature launches and program changes.
As a key member of our team, you will maintain and deepen relationships with mobile internet advertising clients, gaining a thorough understanding of client needs and delivering high-quality customer service. Based on clients' promotional needs, you will develop promotional plans on various domestic and foreign media channels, including but not limited to META/GOOGLE/TIKTOK/KWAI/ByteDance/Tencent/Kuaishou etc.
Key Responsibilities- Gain an in-depth understanding of clients' overseas KOL resource needs and overseas short video ad creative needs, and accurately convey client needs to the overseas KOL team and design team
- Grasp overall progress, evaluate cooperation effects, optimize processes, and achieve high-quality project delivery
- Work closely with the planning team on domestic and overseas market research and competitor analysis to extract and integrate effective information and assist with developing integrated marketing solutions to acquire new clients
- Regularly review and analyze the overall business situation, identify opportunities to optimize client delivery and explore client re-marketing opportunities, improve operational quality and efficiency
We are looking for a highly motivated and experienced individual with a strong background in ecommerence marketing/UA/contenting marketing/brand marketing. The ideal candidate should have:
- 1-3 years of relevant industry experience or operations experience preferred
- Ability to speak Mandarin fluently
- Understanding of ad tech and mobile advertising markets in North America, be passionate and interested in cross-border and go-to-market solutions
- Relevant experience in customer-facing roles or customer service required
- Excellent communication and coordination skills, teamwork spirit, time management and allocation abilities, able to adapt to high-pace multi-tasking work rhythms
- Proficient with Excel pivot tables, vlookup and other basic data processing functions, strong data analysis capabilities and logical thinking
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience.
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