Product Marketing Strategist

1 week ago

Old Toronto, Canada Rewind Full time
Job Description

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing. You are the steel thread that builds go-to-market strategies and executes product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our marketing, partner, and sales channels to be successful.

We're looking for someone with a strong technical background and understanding, who can grasp and present our product's value proposition in a way that clearly articulates how we solve our buyers' problems.

In this role, you will collaborate with the demand generation and content team to develop innovative programs that drive continued demand. The ability to work in a fast-paced, entrepreneurial, start-up environment and stay highly organized while managing multiple projects and priorities is crucial.

Additionally, you will regularly collaborate with product managers, partners, and sales channels; it's a balancing act that requires strong diplomatic skills. Your responsibilities:

  • Conduct Market Intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning, messaging and content that resonates with our target buyer personas.
  • Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make.
  • Develop marketing programs for the products you support in conjunction with our marketing team.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis.
  • Plan the launches of net-new products, features and releases of existing products.
  • Act as the primary thought leader for the products you support externally.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users.
Qualifications

To succeed in this role, you'll have 5+ years of experience in product marketing in a B2B SaaS environment. Additionally, you should have:

  • Experience working with product teams to define product strategy.
  • A strong technical background and understanding.
  • Strong quantitative analytical ability and excellent written and oral communication skills.
  • Customer-centric with experience speaking directly with customers.
  • Comfort in a fast-paced, entrepreneurial, start-up environment.
  • The ability to stay highly organized while managing multiple projects and priorities.
Estimated Salary Range

$120,000 - $180,000 per year, depending on location and experience.

About Rewind

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We offer a range of benefits, including employee stock options, 7 life leave days, 2 Level Up days for professional development, summer hours (off every other Friday from June - September), 4 week sabbatical after 4 years with us, paid parental leave, $5000/year professional development allowance, and $1000/year wellness/home office allowance.

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