Marketing Director for Growth and Development

1 day ago


Canada Church's Texas Chicken Full time
Job Overview

Church's Texas Chicken is seeking a highly skilled Marketing Director to drive growth and development in the Canadian region. This role will be responsible for leading strategic marketing initiatives that enhance brand consistency, accelerate sales, and improve profitability.

Key Responsibilities
  • Drive revenue, comp sales, awareness, and profitability goals in Canada.
  • Lead strategic recommendations to execute performance calendars across product, menu, price, and promotions to maximize growth.
  • Analyze sales and product mix data across Canada to inform fact-based decisions that improve sales and profitability.
  • Develop and refine menu architecture to maximize franchisee profitability, sales, and transactions.
  • Manage relationships with agencies in Canada and analyze sales and consumer information.
  • Develop regional brand/marketing strategies and plans, including objectives, metrics, and KPIs, to ignite growth and innovation in partnership with Canadian franchisee teams.
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Experience with CRM and SEO required.
  • Must reside in the Greater Toronto area.
  • Mandatory experience with marketing in the QSR industry.
  • Experience working with multi-unit franchisees strongly preferred.
  • Strong project management skills and ability to travel daily with occasional overnight trips.
Compensation

The estimated salary for this position is $110,000 - $140,000 per year, based on industry standards and location.


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