Executive Director of Demand Generation Strategy

5 hours ago

Old Toronto, Canada Tbwa ChiatDay Inc Full time
About the Role

We are seeking a seasoned Demand Generation Manager to lead the development and execution of our demand generation strategy. This key role will be pivotal in creating and implementing successful campaigns that drive revenue growth.

This exciting opportunity will see you collaborate closely with cross-functional teams, responsible for every stage of demand generation, from conceptualization and design to testing and successful deployment, ensuring our campaigns drive innovation and provide value in the rapidly evolving field of marketing.

Key Responsibilities
  • Develop and execute ABM marketing campaigns, including campaign flow, prospect emails via Pardot, LinkedIn advertising, landing pages, and form creation, A/B testing, and media placement.
  • Create and optimize landing pages, set up forms, conduct A/B testing, and manage page engagement metrics to improve conversion rates.
  • Understand the B2B buyer's journey to develop integrated marketing plans, including communication and engagement strategies across omnichannel tactics.
  • Enable and work closely with Sales to meet/exceed sales goals through demand generation initiatives and develop multi-channel, nurture programs that incorporate lead scoring and prospect activity/behavior to engage prospects and drive revenue.
  • Monitor, analyze, and report on campaign performance to maximize ROI and sales, making recommendations for alternatives where appropriate.
Requirements
  • 5+ years of B2B marketing experience, including experience working with CRM systems (ideally Salesforce.com) and marketing automation platforms (ideally Pardot).
  • 2+ years of ABM experience, including experience working with ABM Platforms (ideally Demandbase).
  • Experience with LinkedIn Campaign Manager, with an ability to leverage diverse campaign formats to maximize audience engagement.
  • Proven experience developing and executing successful demand generation campaigns.
  • A solid understanding of lead flow processes and best practices for design within a large enterprise B2B marketing/sales cycle.
About Us

Security Compass is committed to creating a world where we can trust technology by enabling organizations to shift left and build secure applications by design. Our flagship product, SD Elements, helps organizations reduce cyber risks by taking an automated, developer-centric approach to threat modeling, secure development, and compliance.

With a focus on innovation, growth, and employee well-being, we offer a unique opportunity to join a dynamic team that prioritizes meaningful work, trust, and collaboration. As a valued member of our team, you will have access to dedicated learning and growth opportunities, flexible work arrangements, and unlimited vacation time.

What You'll Need To Succeed
  • $120,000 - $150,000 per year, depending on experience.
  • A passion for demand generation and B2B marketing.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • The ability to work collaboratively as part of a team.

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