Gift Card Marketing Specialist

1 month ago

St Jacobs, Canada Home Hardware Stores Full time
Gift Card Marketing and Engagement Specialist

At Home Hardware Stores, we're seeking a skilled Gift Card Marketing and Engagement Specialist to drive gift card sales through strategic marketing initiatives and partnerships. As a key member of our team, you'll collaborate closely with banking, loyalty, and credit program providers to enhance the gift card offering and maximize sales opportunities.

Key Responsibilities:
  • Develop and implement comprehensive annual marketing plans to drive gift card sales across various channels (in-store, online).
  • Design and execute targeted marketing campaigns and promotions to increase gift card adoption and usage.
  • Support the creation and implementation of the Gift Card Marketing Calendar.
  • Analyze market trends and customer insights to refine marketing strategies.
  • Forge partnerships with banking institutions, loyalty program providers, affiliate programs, and brands to enhance gift card accessibility and incentives.
  • Support agreement negotiations and promotional opportunities with partners to drive incremental gift card sales.
  • Serve as the primary contact for dealers and B2B customers regarding gift card sales and promotions.
  • Develop tailored marketing materials and support programs to assist dealers in promoting gift cards effectively.
  • Manage contract renewals, amendments, and compliance to optimize partnerships and minimize risks.
  • Track key performance indicators (KPIs) related to gift card sales and marketing efforts.
  • Prepare regular reports and presentations for stakeholders to communicate outcomes and recommendations for improvement.

Requirements:
  • Bachelor's degree in Marketing or Business with 3-5 years of experience.
  • Strong understanding and knowledge of Gift Card, Credit, or Loyalty programs is an asset.
  • Excellent communication, organizational skills, and accuracy.
  • Understanding of digital marketing.
  • Demonstrated ability to develop and execute successful marketing strategies.
  • Exceptional negotiation and contract management skills.
  • Ability to build productive business relationships with internal and external partners.
  • Experience developing and launching new programs.
  • Analytical mindset with proficiency in data and analysis tools and techniques.
  • Strategic thinker and a self-starter.
  • Detail-oriented with strong project management abilities.
  • Proficient use of Microsoft Office products.
  • Ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

What We Offer:
  • Competitive earnings opportunity.
  • Annual Incentive/Bonus Program.
  • Comprehensive Benefits Program including: Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
  • Defined Contribution Pension Plan with Company Match, and choice of contribution level.
  • Group RRSP.
  • Discounts from our corporate retail stores.
  • Home & Auto Insurance discounts.
  • Competitive vacation time.
  • Personal and sick time.
  • Employee Discount Program through Venngo WorkPerks.

Why Work with Us:
We recognize the value of a diverse team and believe that different perspectives, backgrounds, and experiences make us stronger as an organization. We encourage applicants representing the full diversity of communities in Canada to apply with confidence. If you require accommodation during the recruitment process, please let us know.

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