Strategic Partnership Marketing Lead

2 weeks ago


Victoria, British Columbia, Canada Canonical Full time
About the Role

Canonical is seeking a highly skilled Strategic Partnership Marketing Lead to join our team. As a key member of our marketing organization, you will be responsible for developing and executing strategic marketing initiatives that drive business growth and revenue through our partner ecosystem.

Key Responsibilities
  • Develop and Execute Strategic Marketing Plans: Collaborate with cross-functional teams to develop and execute marketing plans that drive business growth and revenue through our partner ecosystem.
  • Build and Maintain Partner Relationships: Foster strong relationships with our partners to understand their business needs and develop marketing strategies that meet those needs.
  • Lead Marketing Campaigns: Develop and execute marketing campaigns that drive lead generation, conversion, and revenue growth through our partner ecosystem.
  • Measure and Analyze Campaign Performance: Track and analyze the performance of marketing campaigns to ensure they are meeting business objectives and make data-driven decisions to optimize future campaigns.
  • Collaborate with Cross-Functional Teams: Work closely with sales, product, and customer success teams to ensure alignment and effective execution of marketing strategies.
Requirements
  • Experience in B2B Marketing: Proven experience in B2B marketing with a focus on partner marketing.
  • Strategic Thinking: Ability to develop and execute strategic marketing plans that drive business growth and revenue.
  • Communication and Collaboration: Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.
  • Analytical Skills: Strong analytical skills with the ability to track and analyze campaign performance.
About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis.



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