Data Analyst

2 days ago

London, Ontario, Canada Guardian Jobs Full time
About the Role

We are seeking a highly skilled Data Analyst to join our team at the Ramblers. As a Data Analyst, you will play a key role in helping us understand our audience behaviours by analysing customer data.

Key Responsibilities
  • Design and implement data solutions to drive revenue growth, supporter engagement, membership acquisition, retention and lifetime value from new and existing audiences.
  • Deliver secure, easily interpreted, and accessible information to staff members and volunteers about the Ramblers members, supporters, groups, walks and accounts.
  • Democratise data by ensuring it is relevant, accurate and accessible.
  • Create and improve existing processes within the Ramblers through the use of automations and technology to improve staff productivity and produce specialised outcomes.
  • Drive the organisation to use data in its operations, using first party and third-party data sources to facilitate more informed and reliable decision making.
  • Work collaboratively with teams across the organisation (particularly Income and Marketing) to develop and implement data driven approaches to income generation with a particular focus on quantitative modelling and testing.
  • Work with internal Digital and IT teams to ensure information flows between systems (Salesforce, the Data Warehouse, Marketing Cloud etc) in an accurate and timely manner.
  • Ensure our data insights platform provides volunteers with understandable and easy to use information for all aspects of administering their Area(s)/Group(s).
  • Lead on developing and improving new processes and automations to save organisational time and resources through digital technology.
  • Maintain accurate supporter information in an accessible and secure way through IT systems such as the CRM and Data Warehouse in accordance with data and charity legislation.
  • Develop and present modelling and analysis of supporters through more targeted and personalised communication utilising modern statistical analysis techniques.
  • Work closely with marketing, operations, and other teams to provide data-driven insights and recommendations that inform campaigns, initiatives, and overall strategy.
  • Track and report on the effectiveness of initiatives and campaigns, providing actionable insights and recommendations for improvement based on data analysis.
Requirements
  • Experience using a modern data reporting tool such as Power BI or Tableau.
  • Experience in using a marketing automation tool such as Mailchimp and or Marketing Cloud.
  • Expertise in programming languages such as Python.
  • Knowledge of SQL and data warehousing.
  • Excellent communication skills, able to explain technical terms and process in an appropriate way for a variety of audiences.
  • High capability to deliver and drive organisational or behavioural change, particularly in relation to the use of data to drive better decision making.
  • Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
  • Experience working with data in the not-for-profit sector.
  • Interest in walking and/or being an advocate for the outdoors and natural environment.
  • Experience in digital marketing/social media reporting, such as Facebook Ads, Google Ads or Sprout Social.
  • Experience of working with Salesforce or similar CRM.
  • A degree in a quantitative field (Maths, Physics, Economics etc) or equivalent experience.
About Us

The Ramblers promote diversity and welcome applications from all sections of the community. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive – We make everyone feel welcome and part of the Ramblers community. We channel our passion and ambition so others are moved to help us achieve our mission.

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