Marketing Operations Intern

1 month ago

Vancouver, British Columbia, Canada Thinkific Full time

Marketing Co-op (8 month contract)

Location: Vancouver, BC

Thinkific is a leading software platform that empowers individuals to effortlessly create and market online courses, foster dynamic communities, and monetize memberships. Our mission revolves around impactful and innovative endeavors: our team of over 260 dedicated professionals is focused on developing and enhancing a remarkable product that supports Creator Educators and businesses worldwide while collaborating to learn, grow, and achieve success together.

We are committed to ensuring that every candidate experiences a fair, inclusive, and overall positive journey when exploring new opportunities with Thinkific. This commitment begins with clearly outlining our hiring process, so candidates know what to expect at every stage.

Are you eager to kickstart your career in Marketing Operations and Paid Advertising? We are seeking a Marketing Co-op to contribute to our initiatives at Thinkific.

As the Marketing Co-op at Thinkific, you will engage in an 8-month co-op work term designed to cultivate expertise in B2B and B2C SaaS marketing. Reporting to our Marketing Operations Manager, you will play a crucial role in executing marketing strategies across the organization. This encompasses brainstorming, implementing, and analyzing results. We are looking for an individual who is enthusiastic about learning project management, establishing operational processes, and supporting paid advertising campaigns. A candidate who not only grasps theoretical concepts but is also keen to apply them in real-world scenarios.

Your primary objective will be to assist the Marketing Operations and Paid Advertising teams in both strategic planning and execution. Here’s how you will achieve this:

  • Facilitate the rollout of go-to-market strategies, including product feature launches, promotions, and campaigns.
  • Aid in email list segmentation, automation, and report generation.
  • Support the ideation, testing, documentation, and implementation of new processes.
  • Conduct data cleanup and maintenance (leads, customers, and campaigns), ensuring data integrity in the CRM.
  • Perform keyword research to identify high-performing keywords.
  • Conduct regular analysis of search terms to drive relevant traffic and identify new keyword opportunities.
  • Execute competitor analysis to inform strategic adjustments.
  • Assist in the creation and implementation of ad copy.
  • Update and manage advertisements, videos, and ad copy for campaigns.
  • Help prepare reports on campaign performance.

The ideal candidate will likely possess the following qualities:

  • Currently pursuing a Bachelor's degree in a marketing-related field.
  • Eager to explore new ideas and enjoys experimenting with innovative processes and technologies.
  • Familiarity with tools such as HubSpot, Asana, Unbounce, Google Ads, Microsoft Ads, and Looker.
  • Strong attention to detail and the ability to remain organized amidst competing priorities.
  • Interest in data analysis, deriving actionable insights, creating reports, and making data-driven decisions.
  • Proficiency in Google Sheets / Excel for data analysis and reporting.
  • Ability to build relationships and collaborate effectively with various team members.
  • Innovative mindset and enthusiasm for working in a team-oriented environment.
  • Basic understanding of Digital Marketing concepts and a desire to expand marketing knowledge.
  • Passion for learning and personal growth, actively seeking opportunities to enhance skills in this field.

Additional desirable skills include:

  • Previous professional experience in a marketing or project management capacity.
  • Experience with Google Suite, Slack, and any email automation tools.
  • Prior experience or internship in digital marketing or PPC.
  • Google Ads certifications.
  • Knowledge of web analytics tools such as Google Analytics / GA4.
  • Creativity in crafting engaging ad copy.

Compensation and Benefits:

The recruitment compensation range for this position is $45,000 - $55,000 CAD, determined based on job-related skills, knowledge, experience, and internal equity assessment.

Commitment to Diversity, Equity, Inclusion, and Accessibility:

At Thinkific, we recognize that individuals have unique career paths. If your experience aligns closely with our description but you feel you may be missing a few qualifications, we encourage you to apply. We are dedicated to fostering diversity, equity, inclusion, and belonging across all aspects of our organization.

We are also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can provide throughout the hiring process, please inform us.

What to Expect at Thinkific:

A remarkable team of talented, passionate, and kind individuals. Together, we have cultivated an exceptional, award-winning culture—recognized as a Certified Great Place to Work and one of Canada's Top Small & Medium Employers.

The opportunity to innovate and enhance a platform that positively impacts thousands of businesses and millions of learners globally.

A competitive compensation package, including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

Flexible Paid Time Off to support mental and physical well-being, with a minimum of 4 weeks of vacation, Thinker Holidays, and time off during the December holiday season.

Comprehensive health benefits starting on Day 1, including health, vision, and dental coverage for you and your family, along with mental health care support, short-term health plans, and additional spending accounts. Family-friendly benefits include generous parental leave top-ups and personalized return-to-work options.

Flexible work arrangements, allowing you to work from home, our Vancouver HQ, or any location with internet access.

Opportunities for learning and growth, including an annual fund for professional development, training, mentorship, coaching, and internal promotion pathways.

A well-equipped home office setup, including a company-owned Macbook Pro and a budget for ergonomic furniture and accessories.

Monthly allowance for snacks, meals, or groceries to enhance your work-from-home experience.

A workplace that values authenticity and diversity, welcoming applicants from all backgrounds, experiences, beliefs, identities, and statuses. We look forward to meeting you.

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the (Musqueam), (Squamish), and (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to acknowledge the original caretakers of the land they occupy.

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