Community Engagement Specialist

1 week ago

Toronto, Ontario, Canada Publicis Groupe Full time
{"Job Title": "Community Engagement Lead", "Job Description": "

Job Overview

As a Community Engagement Lead at Publicis Groupe, you will be responsible for developing and implementing social media strategies that drive engagement and build brand awareness. You will work closely with our in-house content creators and social strategists to inform new briefs and act as the voice of the community.

This is a role that requires flexibility and adaptability, with the ability to work in a fast-paced environment and think on your feet.

Key Responsibilities:

  • Develop and implement social media strategies that drive engagement and build brand awareness
  • Work closely with content creators and social strategists to inform new briefs and act as the voice of the community
  • Manage and respond to comments, DMs, and other social media interactions in a timely and professional manner
  • Build relationships with community members and identify opportunities for surprise and delight
  • Feed into the creation of net-new content and assist in the approval of social, video, and display assets
  • Manage and source relevant industry and brand influencers
  • Support yearly digital, social, and influencer planning initiatives
  • Gather, report, and analyze social media metrics and results, and provide insights from the industry and overall marketing campaigns
  • Communicate effectively with clients, internal teams, and partners

Requirements:

  • Minimum 3 years' experience in a social media/digital marketing role
  • Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
  • Fluent in English, both written and spoken. French written and spoken an asset
  • Understanding of social analytics and what they mean
  • Strong writing background with an ability to communicate thoughts clearly and simply
  • Track record in a client-facing role, presenting to and collaborating with an ability to think on the fly and pivot ideas in real-time

You are an ideal candidate if you:

  • Are curious by nature and interested in how things work and why they work that way
  • Have a creative approach to problem-solving and think of data as a vehicle to unlocking new opportunities
  • Have strong written and presentation skills
  • Set high quality standards of work for yourself and aim to get every detail right
  • Relentlessly want to improve and grow
  • Have a bias for action

Candidate Education:

  • Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset
", "lang_code": "en-US"}

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