Digital Experience Leader

2 weeks ago

Vancouver, British Columbia, Canada Capilano University Full time
About the Role

The Director, Marketing and Digital Experience will lead the strategy and implementation of marketing and digital initiatives to elevate the reputation of Capilano University and support its awareness, recruitment, and engagement goals.

This role will oversee the University's brand identity and expression, marketing, advertising, creative development, and primary web properties.

Key Responsibilities
  • Create the University's annual marketing plan in alignment with the Envisioning 2030 plan, including measures that set the direction for the University's digital engagement strategy.
  • Oversee the University's brand identity and expression and maintain brand resources, templates, and guidelines for the University community.
  • Lead and oversee marketing initiatives and advertising campaigns for the University, including at the institutional, departmental, and faculty level.
  • Champion the user experience and lead the continuous improvement of Capilano University's primary web properties in alignment with Envisioning 2030, the University's brand, and its engagement goals.
  • Provide guidance and mentorship to direct reports by ensuring the appropriateness and currency of job responsibilities, initiating and hiring recruitment for employees, providing or directing the provision of training and development, evaluating performance, approving leaves of absence, and responding to issues with empathy and professionalism.
  • Lead the development of the department's budget and expenditure proposals to ensure strategic marketing and digital outcomes are achieved, and spending is monitored and balanced on an ongoing basis.
  • Commission reports, audits, reviews, and tests to measure the effectiveness of marketing strategies, campaigns, and the user experience.
  • Chair the University's Marketing Council to provide thought leadership to the University community and support collaborative ideation and decision-making.
  • Oversee website governance and develop associated policy, guidelines, procedures, and processes that enable effective digital strategies; mitigate potential risks and ensure the highest standards of quality, consistency, accessibility, and brand alignment are applied.
  • In collaboration with digital technology services, identify, assess, and implement web platform and process improvements to meet user needs and University goals.
  • Act as the content authority and oversee information architecture, design, and content management.
  • Arbitrate matters related to content, navigation, and user experience as it relates to the University's web environment.
  • Work with the University Relations team, including communications, university events, and philanthropy & alumni relations, to advance the University's profile and reputation.
  • Work with the director, communications, to align brand messaging and create a unified voice for the University.
  • Report regularly to senior leaders and the internal community on the results of marketing and digital efforts.
  • Consult with representatives of the campus community and provide process improvement and change management support.
  • Perform other related duties/projects as required.
Requirements
  • Bachelor's degree in marketing, communications, business, or a related discipline.
  • Minimum of seven years of recent experience in digital and traditional marketing.
  • Minimum of five years of experience supervising and managing staff, preferably in a unionized environment.
  • Experience working in a client service or agency environment, managing enterprise-wide projects.
  • Experience in a post-secondary environment or large, complex organization is preferred.
  • Equivalent combination of education, training, and experience may be considered.
What We Offer

At Capilano University, we understand that there is more to life than work. That is why we offer comprehensive benefits and support to help you and your family live a balanced life.

Working at Capilano University

Capilano University is a teaching-focused university in British Columbia, Canada. We are committed to providing a supportive and inclusive work environment that fosters collaboration, creativity, and innovation.

As a member of our team, you will have the opportunity to work with a diverse group of professionals who are passionate about delivering exceptional student experiences.

We are proud to be one of BC's Top Employers and offer a competitive total rewards package, including a comprehensive benefits plan, modified work week, and remote working options.

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