Marketing and Communications Professional
7 days ago
About the Role:
The Marketing & Communications Specialist will play a key role in promoting the St. Thomas Elgin General Hospital Foundation's brand and mission, highlighting the impact of donations on patient care. This position will be responsible for planning, organizing, and implementing internal and external communications and marketing strategies across various platforms.
Key Responsibilities:
- Develop and implement comprehensive marketing and communication plans to increase the Foundation's profile and visibility.
- Collaborate with Foundation staff to create high-value and influential communications, including press releases, proposals, newsletters, and social media content.
- Evaluate communication and marketing plans for overall effectiveness and develop a marketing budget for Foundation programs and initiatives.
- Act as the first point of contact for external communications, providing support with presentations, media releases, and other external communications.
- Maintain close communication with Hospital administration and departments to stay current on program and service developments supported by donor funding.
- Coordinate the delivery of fundraising program promotion strategies, including email, social posts, online ads, and print communications.
- Develop and monitor quarterly reports on the Return on Investment (ROI) of marketing and communication efforts.
- Develop comprehensive marketing strategies for the monthly 50/50 lottery and maintain a photo, video, and print archive.
- Develop a web strategy for the STEGH Foundation website and maintain and grow social networking presence on Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Develop, implement, and evaluate social media strategies using consistent processes, templates, and tools.
- Lead the planning, implementation, application review, and testimonial collection for the Foundation's Bursary Programs.
- Promote and support third-party community events to ensure optimum outcomes on behalf of the Hospital and community.
Qualifications & Key Competencies:
- Post-secondary education in Communications, Marketing, Journalism, or Public Relations.
- Minimum three years of experience in communications and marketing roles, with a proven track record of success.
- Experience writing and designing content for a medium to large-sized organization, with the ability to tailor messages to best connect with target audiences and build brand equity.
- Experience working with Google Analytics, Google Ads, Meta Advertising, SEO, and Digital Display Advertising.
- Excellent communications skills, both written and oral.
- Experience in the not-for-profit sector is considered an asset.
- Experience working with Raiser's Edge is considered an asset.
- Proficient in the use of corporate productivity tools, including Excel, Word, PowerPoint, Internet Explorer, and Outlook.
- Knowledge of Canva Pro and Adobe Creative Suite is considered an asset.
- Knowledgeable of the latest digital tools and trends, with the ability to develop, implement, and measure the effectiveness of an integrated online strategy through various digital platforms.
What We Offer:
The St. Thomas Elgin General Hospital Foundation offers a generous benefits package, including professional development opportunities, a strong health and dental plan, HOOPP Pension Plan, and opportunities for growth.
How to Apply:
Please submit your application, including your resume and cover letter, to [insert contact information]. We thank all applicants who apply for this position, however, only those selected for an interview will be contacted.
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