Customer Journey Optimization Expert

2 weeks ago

London, Ontario, Canada Northern Commerce Full time
About Northern Commerce

Northern Commerce is a leading digital solutions agency that helps top brands across North America navigate digital transformation. Our integrated solutions enable brands to grow by optimizing their digital customer journey.

Job Summary

We are seeking a highly skilled Email & CRM Marketing Strategist to join our growing Digital Marketing team. As a key member of our team, you will be responsible for crafting and executing targeted email campaigns, analyzing data, and optimizing campaigns for engagement and conversion.

Key Responsibilities
  • Craft and implement progressive email and SMS marketing strategies aligned with client business goals, leveraging expertise in Enterprise Marketing Platforms such as Adobe Campaign, Salesforce Marketing Cloud, and Klaviyo.
  • Manage and optimize client CRM systems for data accuracy, implementing tailored customer journey mapping within the platform.
  • Plan, execute, and refine multi-channel campaigns for clients, collaborating closely with cross-functional teams to ensure seamless delivery.
  • Utilize data-driven insights to analyze and optimize client email, SMS, and CRM campaign performance, focusing on key performance indicators.
  • Conduct A/B testing on email elements to continually enhance campaign effectiveness, delivering impactful results for clients.
  • Design and implement cutting-edge marketing automation workflows, integrating CRM systems to maximize efficiency for client campaigns.
  • Implement best practices in managing and segmenting client email lists for personalized communication and improved engagement.
  • Showcase agency proficiency in a variety of CRM platforms, ensuring seamless execution and troubleshooting technical challenges.
  • Ensure client email and SMS campaigns comply with regulations and industry best practices, staying abreast of changes and proactively adapting strategies.
  • Serve as day-to-day technical platform subject matter expert to internal and client teams.
  • Foster strong collaboration with clients and internal teams, delivering transparent communication on campaign performance, strategies, and recommendations.
Requirements
  • Minimum + years of hands-on, practical experience specifically in designing and executing email and SMS marketing strategies using Salesforce Marketing Cloud (SFMC), Klaviyo, and/or Adobe Campaign.
  • Hands-on experience with journeys within the Salesforce and Adobe ecosystem, ensuring proficiency in leveraging automation capabilities.
  • Strong analytical, organizational, and problem-solving skills, specifically applied to analyzing email and CRM campaign performance and providing strategic optimizations.
  • Ability to work both independently and collaboratively within a team, fostering effective collaboration with cross-functional teams for campaign planning and execution.
  • Familiarity with AmpScript, JavaScript, JSON, and XML.
  • Proficiency with HTML, MJML, CSS, and/or responsive email coding.
Bonus Skills
  • Salesforce Marketing Cloud Email Specialist/Developer Certification.
  • Adobe Campaign Certification.
  • Agency experience preferred, with + years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies.

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