Senior Manager, Health Marketing, Strategic Initiatives
2 days ago
Location: 1 York office, hybrid, work from home - 12 MONTH CONTRACT OPPORTUNITY
Our Canadian Marketing organization is undergoing a cultural and business transformation to a more client-centric outcome-focused organization. We are shifting our team and our priorities to better support business strategies and our clients as a performance-driven digital-first marketing team. Our evolution will involve creating stronger marketing centres of excellence combined with clearer BU (Business Unit) aligned marketing strategy and support roles.
This role is the glue across business, partners, vendors, marketing for special One Sun Health programs. Reporting to the AVP Health Marketing, the Senior Manager, Health Marketing, Strategic Initiatives will serve as a critical member of the Health Marketing leadership team. Responsible for directly supporting Sun Life's effort on the Canadian Dental Care Plan (CDCP) program with the Government of Canada and the Sustainability-driven Focus Area of Impact.
Key Responsibilities- The Senior Manager, Health Marketing, Strategic Initiatives will primarily work closely with all CDCP working groups and core teams that have a direct member focus
- Responsible for ensuring the member journey, experience, and communications are clear and consistent across channels
- Understand the provider journey, experience, and communications and identify and manage any implications for the member journey
- Help represent CXO, Marketing in meetings and with Health Canada where appropriate
- Working with the Sustainability team and business partners on the Focus Area of Impact as the strategy, positioning, and OKRs are developed
- Help understand and bridge business priorities across Health + Wealth + Protection
- Help support the planning and development and execution of a go-to-market plan for 2024 and 2025 supporting across Health + Wealth Vertical Marketing and CXO teams and agency partners
Overall, the Senior Manager is critical in defining, leading, and managing execution of tactical strategies and developing best practices. This role will be responsible for connecting marketing strategies that leverage and enable the client experience and establish personalization initiatives based on client insights and analytics. This role will develop data-driven test and learn strategies to better define the purpose and value of each channel, and the role it plays across the customer journey as well as uncovering key gaps and new opportunities.
Requirements- Master's or bachelor's degree in marketing, Communications, or related field, with a minimum of 7 years in an integrated marketing leadership role
- 5 years experience in digital, marketing, or channel management (strongly preferred experience in Retail, Insurance, or Financial Services)
- Strong experience with full-funnel pipeline management, content strategy, and building a marketing calendar in direct-to-consumer marketing, business-to-business marketing, (or B2B2C) and product development in a multiproduct sales environment
- Experience in and passion for Health industry or with healthcare business or strategy (Group Benefits, health start-up)
- Exposure to working in highly regulated environments, with the ability to introduce innovation in this context
- Bias for action and creative problem-solving, test and learn growth mindset, and analytics-based decision-making
- Understanding of marketing technologies with a demonstrated ability to find client insights through data analysis and translate them into elements to maintain, reinforce, or evolve Sun Life's operating model
- Exceptional stakeholder management skills with the ability to build trust and strong relationships, understand multiple agendas, and to align interests and competing priorities accordingly
- Exceptional understanding of omni-channel with the proven ability to think through multi-channels and be able to tie the experience together
- Strong leadership skills and experience in managing agile teams, with demonstrated proficiency in operating within a shared services and/or matrix model
- Must have the ability to design and implement a strong framework for measurement and tracking, and be laser-focused on highlighting performance outcomes, drivers, and the key metrics of success
- Strategic influencing and communication skills and be adept in building and sustaining partnerships and alliances
- Conceptual thinking skills, with a demonstrated ability to think strategically and analytically to understand and solve complex business problems
- An innovative and creative mindset with proven experience in translating strategies and concepts into tactical execution
- Anchored to our Purpose, our Sustainability Plan has three pillars which represent the areas where we have the greatest opportunity to drive positive impact in society: increasing financial security, fostering healthier lives, and advancing sustainable investing
- We're committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
- Being part of our journey in developing the next greatest digital experience
- Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years
- Live virtual group fitness, stretch break, and meditation classes
- We're honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work Canada
- We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada
- Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights' 2023
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Toronto, Ontario, Canada Sun Life Full timeAbout the RoleWe are seeking a highly skilled and experienced Senior Manager, Health Marketing, Strategic Initiatives to join our team at Sun Life. As a key member of our Health Marketing leadership team, you will play a critical role in driving our business forward and delivering exceptional results.Key ResponsibilitiesDevelop and execute strategic...
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Toronto, Ontario, Canada Sun Life Full timeAbout the RoleWe are seeking a highly skilled and experienced Senior Manager, Health Marketing, Strategic Initiatives to join our team at Sun Life. As a key member of our Health Marketing leadership team, you will play a critical role in driving our business forward and delivering exceptional results.Key ResponsibilitiesDevelop and execute strategic...
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Toronto, Ontario, Canada Sun Life Full timeJob DescriptionLocation: 1 York office, hybrid, work from home - 12 MONTH CONTRACT OPPORTUNITYOur Canadian Marketing organization is undergoing a cultural and business transformation to a more client-centric outcome-focused organization. We are shifting our team and our priorities to better support business strategies and our clients as a performance-driven...
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Toronto, Ontario, Canada Sun Life Full timeJob DescriptionLocation: 1 York office, hybrid, work from home - 12 MONTH CONTRACT OPPORTUNITYOur Canadian Marketing organization is undergoing a cultural and business transformation to a more client-centric outcome-focused organization. We are shifting our team and our priorities to better support business strategies and our clients as a performance-driven...
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Toronto, Ontario, Canada Sun Life Full timeJob DescriptionLocation: Hybrid, Work from Home - 12 Month Contract OpportunitySun Life's Canadian Marketing organization is undergoing a cultural and business transformation to a more client-centric outcome-focused organization. We are shifting our team and priorities to better support business strategies and our clients as a performance-driven...
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Toronto, Ontario, Canada Sun Life Full timeJob DescriptionLocation: Hybrid, Work from Home - 12 Month Contract OpportunitySun Life's Canadian Marketing organization is undergoing a cultural and business transformation to a more client-centric outcome-focused organization. We are shifting our team and priorities to better support business strategies and our clients as a performance-driven...
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