Digital Media Strategist

2 weeks ago


Toronto, Ontario, Canada IPG MediaBrands Full time
Job Summary

The Associate Director, Performance is a key strategic contributor who provides integrated digital media thought leadership, strategic, and data-driven recommendations. This role manages a team of interdisciplinary digital buyers (Search, Social, and Programmatic) across a comprehensive range of digital media channels.

Key Responsibilities
  • Develop and execute strategic digital media plans to drive business growth and revenue.
  • Lead a team of digital buyers to achieve performance marketing goals and objectives.
  • Collaborate with cross-functional teams to integrate digital media strategies with overall business objectives.
  • Provide data-driven insights and recommendations to inform digital media investment decisions.
  • Stay up-to-date with industry trends and best practices in digital media to ensure the team is equipped with the latest knowledge and skills.
Requirements
  • Proven experience in digital media strategy and leadership.
  • Strong understanding of digital media channels, including Search, Social, and Programmatic.
  • Excellent communication and leadership skills.
  • Ability to analyze data and provide insights to inform business decisions.
  • Strong strategic thinking and problem-solving skills.


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