Senior Brand Marketing Associate

4 days ago

Montreal, Quebec, Canada Mattel Full time
Job Opportunity

We are seeking a highly skilled Senior Global Brand Marketing Associate to join our team at Mattel. As a key member of our marketing team, you will play a critical role in supporting the development and execution of our brand marketing strategies.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and implement marketing plans that drive business growth and profitability.
  • Manage day-to-day line development for products, ensuring alignment with corporate goals and brand budgets.
  • Develop and maintain key milestones in the development process, including financials, PowerPoints, and presentations.
  • Assist with the execution of business plans, including product launches and marketing campaigns.
  • Analyze and summarize data on portfolio performance to inform brand development and marketing strategies.
  • Work closely with the Product Design, Packaging, and Development teams to bring innovative and compelling toys to market on time and on budget.
  • Collaborate with global subsidiaries to address global needs and market feedback, supporting global information needs.
  • Communicate franchise/brand and marketing strategies with all stakeholders, including internal cross-functional teams.
  • Maintain data accuracy of product line documentation.
  • Ensure consistency across the franchise/brand across assets and commercial deliverables.
  • Deliver item-level forecasting, tracking, and performance roll-ups to impact Global marketing strategy.
  • Create product, ecomm, and marketing briefs, working with cross-functional teams on development.
  • Monitor key trends, brands, and competitors' performance in all markets.
  • Act as a point of contact for brand inquiries and dissemination of brand information.
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • 2-4 years' experience in consumer or brand marketing.
  • Understanding of standard marketing techniques.
  • Understanding of business objectives related to marketing/brand management.
  • Basic understanding of research methodologies and when they are used.
  • Basic understanding of annual financial plans.
  • Strong proficiency in Microsoft Excel and PowerPoint.
  • Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers.
  • Ability to drive change and results through influential leadership skills.
  • Ability to effectively manage multiple projects in a dynamic environment.
  • Time management and quantitative skills.
  • Strong analytical and strategic thinking skills.
  • Strong communication and presentation skills.
  • Proactive and diligent, with a growth mindset.
  • Proficient in both English and French languages (verbal and written).
About Mattel

Mattel is a leading global toy and family entertainment company, owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

We are a purpose-driven company, aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences.
  • We execute: We are a performance-driven company, striving for excellence and focused on pursuing best-in-class outcomes.

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