Senior Manager, Marketing Partnerships- Hybrid

1 day ago

Calgary, Alberta, Canada Travel Alberta Full time

Unlock the Potential of Alberta's Tourism Industry

As the Government of Alberta's destination management organization, Travel Alberta is dedicated to promoting the province's many wonders and positioning it as a desirable place to travel, live, work, play, invest, and learn. Our People and Culture Team plays a crucial role in helping us achieve these goals while fostering a collaborative environment and strong professional community.

The Role

In alignment with Travel Alberta's business plan, the Senior Manager, Marketing Partnerships is responsible for developing the strategic direction and management of key partnership programs with industry stakeholders in Alberta. This position sets the strategic direction and structure of partnerships and leads a coordinated approach across the business for partners, including destination marketing organizations (DMOs), airlines, and select industry associations.

Key Responsibilities

  • Develop and establish benchmarks and goals to support a long-term vision of existing and new partnerships across Destination Promotion and Destination Development.
  • Liaise with Destination Development team to lead airline programs with airline and agency partners, lead new consumer and trade programs to drive greater value in international markets.
  • Continue to foster collaboration of NorthStar DMO consumer buy-in programs and strategic grants.
  • Build new NorthStar DMO international travel trade programs and strategic grants to build a competitive advantage collectively, in international markets.
  • Build stronger Constellation DMO relationships through new digital technologies and strategic grants to drive revenue to regional areas.
  • Lead and build private sector partnership agreements by leveraging their collective international brands (Fairmont, Ski Big 3).
  • Implement stronger intergovernmental marketing partnerships with organizations in Alberta (Alberta Parks, Alberta Historic Sites).
  • Foster industry sector partnership opportunities in alignment with development opportunities in culinary, agritourism, and outfitting.
  • Accountable for oversight of existing and new partnership programs.
  • Provide direction, feedback, and strategic guidance to agency partners to maximize performance, investment, and ensure operational efficiencies.

Requirements

  • 7 or more years direct progressive experience, ideally building up partner programs.
  • 5 or more years of direct people leadership.
  • Experience with developing and delivering strategic partnership plans.
  • Advanced communication and interpersonal skills.
  • Experience working in airline marketing and/or the tourism industry is an asset.
  • Strong presentation and public speaking skills.
  • Experience with complex budget management and financial forecasting.

What We Offer

Travel Alberta is a Crown corporation that offers a dynamic and collaborative work environment, opportunities for professional growth and development, and a competitive compensation package.

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