Digital Communications Specialist

2 weeks ago

Toronto, Ontario, Canada University of Toronto Full time $96,196
About the Role

We are seeking a highly skilled Digital Communications Specialist to join our team at the University of Toronto. As a key member of our marketing and communications team, you will be responsible for creating and implementing digital communication plans across a range of marketing and communication channels.

Key Responsibilities
  • Implement digital communication plans across a broad range of marketing/communication channels
  • Advising on best practices and strategies to maximize digital communication initiatives to also align websites with marketing/communication objectives
  • Fostering and maintaining positive relationships with targeted social media communities both internally and externally
  • Analyzing and recommending options for the development of visual expression/layout of digital assets
  • Maintaining information on digital platforms and ensuring the consistency of appearance amongst digital assets
  • Creating and maintaining presence on social media platforms and implementing social media campaigns
  • Developing and editing standard operating procedures for online content production and use as well as serving as a resource to others by providing (non-supervisory) job-related guidance
Requirements
  • Bachelor's Degree in Marketing/Communications or acceptable combination of equivalent experience
  • Post graduate certificate in Digital Marketing/Social Media an asset
  • Minimum of four (4) years of experience in social media and digital communications and successfully implementing social media strategies and campaigns
  • Proven experience planning out social media content calendar, as well as conceptualizing, developing, and executing high impact, social media campaigns based on strategic plans
  • Experience with gathering relevant information and effectively disseminating information via social media and websites
  • Extensive experience managing social media platforms such as Instagram, YouTube, Facebook, LinkedIn, etc. Proven ability to build highly engaged social communities and maintain a presence on social media platforms
  • Experience with maintaining information on a website, ensuring links are up-to-date, and technical issues are resolved
  • Experience leading and/or coordinating photography and video shoots, conducting post-production management, and managing a digital asset library
  • Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
  • Advanced content creation skills, including photography and video capturing and editing
  • Deep knowledge of digital media platforms and audience segmentation principles, practices, and techniques to successfully expand online audiences
  • Superior oral and written communication skills
  • A self-starter with a passion for new media and the latest digital and social trends
  • Proficient in post-production content editing using editing tools such as (e.g. Adobe Premiere Pro, Adobe Photoshop, Canva)
  • Proficiency with Microsoft Office Suite
  • Proficiency with project management and digital media planning tools
Preferred Qualifications
  • Post graduate certificate in Digital Marketing/Social Media
  • Minimum of four (4) years of experience in social media and digital communications and successfully implementing social media strategies and campaigns

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