Digital Marketing Specialist

3 days ago

Halifax, Nova Scotia, Canada Signal Crew Comms Full time
Job Title: Social Media Strategist

We are seeking a highly skilled Social Media Strategist to enhance our brand presence, increase engagement, and drive traffic to our digital platforms.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy to align with business goals.
  • Define and monitor key social media KPIs, including SEO and user engagement.
  • Collaborate with marketing, sales, and product development teams to ensure brand consistency and message alignment.
  • Analyze key metrics and adjust strategies as needed to improve performance.
  • Stay up-to-date with the latest social media best practices, technologies, and trends.
  • Utilize social media marketing tools, such as Hootsuite or Buffer.
  • Prepare reports on social media performance and provide actionable insights to stakeholders.
  • Manage and oversee social media advertising campaigns, including budget management and performance tracking.
Qualifications:
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
  • Understanding of SEO and web traffic metrics.
  • Familiarity with web design and publishing.
  • Excellent multitasking skills and ability to handle multiple projects simultaneously.
  • Strong written and verbal communication skills.
  • Creative thinker with a results-driven mindset.
  • Strong organizational and time management skills.
  • Ability to work independently and as part of a team.

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