Content Strategist/Writer

13 hours ago

Toronto, Ontario, Canada Paralucent Full time
Content Strategist/Writer

At Paralucent, we're seeking a skilled Content Strategist/Writer to join our team. As a key member of our content team, you'll play a crucial role in developing and implementing content strategies that drive engagement and conversion.

Key Responsibilities:
  • Content Creation: Develop high-quality content that resonates with our target audience, including blog posts, social media content, email campaigns, and other digital platforms.
  • Content Strategy: Collaborate with our team to develop content strategies that align with our clients' objectives, user personas, and market trends.
  • Audience Research: Conduct research to understand our clients' needs, preferences, and pain points, and stay informed about industry trends.
  • Collaboration: Work closely with our team, clients, and subject matter experts to ensure content aligns with overall brand messaging.
  • Content Distribution: Promote content through social media, newsletters, and other channels, and explore partnerships and guest posting opportunities.
  • Analytics and Reporting: Track content performance using tools like Google Analytics and provide insights for continuous improvement.

This is a 6-month contract with the possibility of extension. If you're a skilled content creator with a passion for storytelling and a keen eye for detail, we'd love to hear from you.

  • Proven experience in content creation and strategy, preferably in a similar role.
  • Exceptional writing and editing skills with a keen eye for detail and creativity.
  • Strong understanding of digital marketing principles and best practices.
  • Ability to work effectively in a collaborative team environment.
  • Proficiency in using content management systems and analytics tools.
  • Excellent communication and interpersonal skills.

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