Digital Campaign Specialist

4 days ago

Toronto, Ontario, Canada McDonald's Corporation Full time
Job Title: Digital Campaign Specialist

At McDonald's Corporation, we're committed to excellence and innovation. As a Digital Campaign Specialist, you'll play a key role in deploying campaigns that drive business results.

Key Responsibilities:
  • Implement marketing campaigns across various tools and platforms.
  • Schedule and deploy advanced segmentation, offers, and loyalty campaigns using our back-end campaign management platforms.
  • Update the Canada McDonald's website with new product releases to ensure compliance with Canadian nutritional regulations.
  • Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities.
  • Intake briefs from the Digital Program or Marketing team to execute on offers, bonus campaigns, and RFM programming.
  • Create training materials, Q&A, and guides for programs and projects.
Requirements:
  • 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Technical skills: experience working in an agile environment with different web-based PM tools, Microsoft Office experience, especially Excel.
  • Project management experience: detail-oriented and organized with the ability to work independently and within the context of a team.
  • Flexibility: availability to execute on project timelines outside regular business hours will be required.

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