Digital CRM Strategist Lead

2 days ago

Old Toronto, Ontario, Canada Publicis Worldwide Full time
Job Title: Associate Director, Digital CRM Strategist

Publicis Toronto is seeking a highly skilled Associate Director, Digital CRM Strategist to join our team. As a key member of our digital marketing team, you will be responsible for leading the design, implementation, and evaluation of digital engagement strategies, with a focus on retention and growth programs for our clients across channels.

Key Responsibilities:
  • Develop and execute digital marketing strategies that drive customer engagement and retention.
  • Collaborate with data science, market research, and marketing analytics teams to understand customer segmentation and behavior.
  • Design and implement marketing experiments to test various elements, such as messaging, content, and promotions, to optimize for targeted conversion and purchasing behaviors.
  • Work with deployment and operations partners to build and launch complex automated campaigns using internal and external tools.
  • Drive and advocate for strategies that align with the goals of our clients.
  • Identify and manage customer targeting and segmentation strategies to maintain, optimize, and increase performance.
  • Provide subject matter expertise to support the entire marketing mix across both paid and owned media vehicles, including omni-channel customer journeys.
Requirements:
  • 10 years of experience in advertising/marketing with a focus on customer relationship management and B2B.
  • Highly organized and able to work in a fast-paced, collaborative environment.
  • Experience in a client-facing role developing multi-channel strategy and guiding implementation of marketing lifecycle campaigns.
  • Analytical mindset and skilled in briefing, interpreting, and presenting reporting and analytics using specialist tools and custom reporting.
  • Familiar with navigating marketing platforms, such as Salesforce Marketing Cloud, Braze, Facebook Ads manager, etc.
  • Excellent verbal and written communication skills.
About Publicis Toronto:

Publicis Toronto is a leading omni-channel communications agency with over 600 employees across our Canadian operations. We are committed to building a diverse workforce representative of our community and encourage all qualified candidates to apply. If you require a specific accommodation, please contact Human Resources at or by email at

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