Manager of External Communications

1 month ago

Toronto, Ontario, Canada McDonald's Full time

Company Overview:
At McDonald's, we are dedicated to excellence, and that begins with attracting exceptional talent. Our team comprises remarkable individuals from diverse backgrounds who are problem solvers, innovators, and thought leaders. We take our responsibilities seriously while enjoying our work. We strive for continuous improvement, value personal and professional development, and celebrate our achievements.

Position Overview:
Title: External Communications Manager
Department: Canada Impact
Position Level: Consultant (Global Grade 3)
Reports to: Senior Manager, External Campaigns and Programs
Employment Type: Full-time, Permanent

Role Summary:
As a vital member of the Canada Impact team, reporting to the Senior Manager of External Communications, you will be tasked with developing and executing engaging communication and engagement strategies that enhance and safeguard the Brand's reputation across Canada. Your role will involve close collaboration with various departments, including strategic communications, government relations, and sustainability teams, both locally and globally.

Key Responsibilities:
In alignment with McDonald's policies and procedures, your primary responsibilities will include:

  • Designing and leading proactive, integrated external communication strategies that foster positive brand recognition.
  • Providing strategic guidance to leadership and key departments on external communications, announcements, and messaging.
  • Overseeing the management of McDonald's PR Agency to ensure effective execution of communication plans.
  • Establishing and nurturing relationships with journalists, influencers, and key internal stakeholders.
  • Collaborating with the Canada Impact Team and the North American Impact Team to ensure cohesive external communication efforts.
  • Managing media inquiries for McDonald's Canada and serving as a spokesperson when necessary.
  • Implementing communication processes to evaluate campaign effectiveness and prepare year-end reports.
  • Developing strategies for media response on both local and national brand issues.
  • Assisting the Canada Impact Team and McDonald's Canada business with crisis management as needed.

Qualifications:
To be successful in this role, candidates should possess:

  • A passion for the McDonald's brand.
  • A Bachelor's degree or postgraduate certificate in a communications-related field.
  • A minimum of 6 years of experience in communications, particularly in external communications.
  • A comprehensive understanding of the dynamic media landscape, including social media and digital platforms.
  • Strong organizational and project management skills, with the ability to prioritize and manage multiple deadlines.
  • The capability to influence and collaborate with senior leadership and cross-functional teams.
  • Exceptional oral and written communication skills, along with a solid grasp of public relations principles.
  • Expertise in crafting engaging communication materials and narratives.
  • Experience in media relations and managing agency partnerships.
  • Proficiency in navigating media challenges and crises for brands.
  • Familiarity with modern methods for assessing communication impact.
  • A collaborative team player with a positive attitude and a desire to work within an integrated team while also being self-sufficient.
  • The willingness to travel within Canada as required (approximately

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