Sales Representative

Tree Island Steel, Calgary, Alberta, Canada

Job Description

Posted Tuesday, August 26, 2025 at 7:00 AM

COMPANY BACKGROUND

Tree Island Steel Ltd. (“Tree Island Steel” or the “Company”) is a publicly listed company whose shares are traded on the Toronto Stock Exchange under the symbol TSL. Headquartered in Richmond, British Columbia, since 1964, Tree Island Steel, through its three operating facilities in Canada and the United States, produces wire products for a diverse range of industrial, residential construction, commercial construction, agricultural, and specialty applications. Its products include bright wire; a broad array of fasteners, including packaged, collated and bulk nails; stucco reinforcing products; concrete reinforcing mesh; fencing and other fabricated wire products. The Company markets these products under the Tree Island, Halsteel, True-Spec, K-Lath, TI-Wire and Tough Strand brand names. Tree Island Steel operates in Canada under Tree Island Industries Ltd and in the United States under Tree Island Wire (USA) Inc.

We have an exceptional opportunity within our Sales group for the position of Sales Representative for the Prairies region.

As a Sales Representative, you will be responsible for driving sales and establishing strong relationships with distribution channels in the construction and agricultural industry throughout the Prairies. Your primary focus will be on promoting and selling our range of steel fencing and construction wire products.

ABOUT TREE ISLAND

Tree Island Steel Ltd. (“Tree Island Steel” or the “Company”) is a publicly listed company whose shares are traded on the Toronto Stock Exchange under the symbol TSL. Headquartered in Richmond, British Columbia, since 1964, Tree Island Steel, through its three operating facilities in Canada and the United States, produces wire products for a diverse range of industrial, residential construction, commercial construction, agricultural, and specialty applications. Its products include bright wire; a broad array of fasteners, including packaged, collated and bulk nails; stucco reinforcing products; concrete reinforcing mesh; fencing and other fabricated wire products. The Company markets these products under the Tree Island, Halsteel, True-Spec, K-Lath, TI-Wire and Tough Strand brand names. Tree Island Steel operates in Canada under Tree Island Industries Ltd and in the United States under Tree Island Wire (USA) Inc.

WHY JOIN US?

- Represent a proudly Canadian manufacturer, a leader in the Canadian market
- Be part of a stable company with low turnover and a collaborative work environment
- Enjoy a dynamic role with autonomy and travel across Prairies
- Backed by a supportive team across operations, marketing, and executive leadership
- Exciting commission and bonus program that rewards performance
- Safety-first culture
- Matching RRSP retirement plan
- Service recognition awards
- Engaging company events throughout the year

RESPONSIBILITIES

- Develop and implement strategic sales plans to achieve and exceed sales targets within the assigned territory.
- Identify and pursue new business opportunities.
- Foster and maintain strong relationships with existing distributors to ensure repeat business.

Product Knowledge

- Stay up-to-date on industry trends, product developments, and competitor offerings.
- Provide product demonstrations and training to customers. Main products: Nails, Concrete Mesh, Fencing Products and Stucco Reinforcement Products.

Market Analysis

- Conduct market research to understand the needs and preferences of customers in the steel and construction industry.
- Provide feedback to the marketing and product development teams to help refine and enhance our product offerings.

Reporting

- Prepare budgets for selling expenses and other key SG&A components within the region, as required.
- Actively participate in forecasting of volume, price, and product mix based on customer, market, and economic conditions. Prepare periodic reports showing volume and market share.

PROFESSIONAL REQUIREMENTS AND QUALIFICATIONS

- Bachelor's degree in Business, Marketing, or a related field is preferred.
- Minimum of 5 years of experience in B2B sales, with a focus on steel or construction products.
- Proven track record of success in B2B sales, preferably in the steel or construction industry.
- Strong understanding of the construction and agricultural market in the Prairies.
- Excellent business communication and negotiation skills.
- Solid understanding of MS Excel, CRM and Business Intelligence (BI) tools.
- Self-motivated with a results-oriented mindset.
- Ability to travel within the assigned territory (1-2 weeks per month)

OUR PHILOSOPHY

Our brands are built on the reputation that Tree Island Steel has earned as a manufacturer of premium wire products. Quality is engrained in our culture, and it’s this dedication to quality that sets us apart. We believe True Craftmanship Endures.

OUR CORE VALUES

Our Culture is rooted in our core values and guiding principles:

- Safety & Efficiency: We take actions to maintain a safe and respectful workplace, always looking for ways to simplify and optimize our approach.
- Resiliency & Adaptability: We grow stronger through challenges, learn from our mistakes, embrace change, and are flexible when faced with adversity.
- Problem-Solving & Lifelong Learning: We never stop asking questions and seeking answers. We continuously expand our learning to gain new skills and expertise, sharing

Tree Island Steel, Calgary, Alberta, Canada
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