Web Strategist

3 weeks ago

Quebec, Canada Leonard inc Full time

At Leonard, we are convinced that success on the web can only be achieved when built on a solid foundation of strategies. For this reason, our team of web marketing strategists is involved in every project, including web business intelligence audits, SEO, SEM, PPC, content strategy, link building, user experience (UX), audience tracking, and analysis. We make every effort to create effective solutions at the forefront of new technologies and in line with the industry’s best practices.

Our team is currently seeking a Web Marketing Strategist who is resourceful, creative, proactive, and rigorous. If words like Ads, Marketing Automation, Inbound Marketing, Conversion, and Leads are part of your daily vocabulary and helping world-class companies achieve their objectives excites you, then you are the person we need

CHALLENGES :

- Perform audience and traffic analysis (analytics)
- Conduct SEO audits and web ecosystem analysis
- Manage web advertising campaigns (Ads, Bing Ads, LinkedIn Sponsored Updates, Facebook Ads)
- Create Google Analytics and Google Tag Manager accounts for effective website monitoring
- Generate performance tracking reports (KPIs) and identify useful insights for web business intelligence
- Negotiate web advertising
- Advise our clients on how to best manage their social media

PROFILE :

- Highly developed strategic and analytical mindset
- Proficiency in Office Suite or Google Suite
- Stay updated with the latest trends in digital marketing and have a continual desire to learn
- Enjoy sharing knowledge with colleagues
- Mandatory advanced French language skills

ASSETS :

- Google Ads, Google Analytics, and/or HubSpot certifications
- Knowledge of Google Tag Manager
- Familiarity with dashboarding tools (Tableau, Power BI, Data Studio)
- Good knowledge of one or more CMS platforms
- Experience with web marketing tools

ADVANTAGES :

- Competitive salary
- Stimulating challenges
- Social activities
- Group insurance
- Free parking
- Creative and passionate team
- Free coffee
- Flexible schedule

#J-18808-Ljbffr

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