Marketing Strategist Dilawri Group of Companies

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Job Summary

Reporting directly to the Marketing Lead, the Marketing Strategist is responsible for managing, developing, and executing all initiatives related to increasing customer retention and sales (Sales, Service, Parts) for select Dilawri franchised dealerships in the BC Region. As the primary point of contact for those stores/brands, this role involves collaborating with internal and external stakeholders to develop and execute effective yearly marketing plans, monthly tactical campaigns, experiential/sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks.

Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand-compliance requirements. The position requires attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.

Duties and Responsibilities

- Act as the day-to-day marketing contact for select BC Region-based Dilawri franchised dealerships, as well as regional marketing initiatives.
- Develop & execute yearly marketing plans for each dealership.
- Align with each dealership’s General Manager on monthly vehicle priorities and promotions; brief-in appropriate creative executions for sales & service
- Manage and/or execute all experiential/sponsorship requirements
- Review analytics and reporting and provide insights to relevant stakeholders
- Manage traditional and ethnic media buys (e.g., print, radio)
- Manage budgets, invoices, & coop
- Perform monthly dealership audits (in-store experience & websites)
- Maintain clear lines of communication with National Marketing about, e.g., store-level activations, new partnerships, donations, etc.
- Follow established company policies and procedures
- Participate in meetings and training, as required
- Follow Health & Safety Program and observe provincial Occupational Health & Safety regulations

Qualifications

Education

· Post-secondary education in Marketing, PR, or related subjects

Advantages of the Dilawri Lifestyle

- First hand mentoring from auto industry leaders
- Innovative, exciting work environment
- Employee discounts on vehicle purchases and leases
- Employee discounts on service and parts
- Competitive compensation
- Exclusive Dilawri offers
- A true Family culture

Dilawri Group of Companies is Canada’s largest automotive group with 75+ franchised dealerships representing 35+ automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, British Columbia and Washington DC. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership.

Dilawri Group of Companies is not only a leader in the automotive industry, it is also a leader in the communities it serves, having established The Dilawri Foundation in 2002. The Dilawri Foundation has contributed tens of millions of dollars throughout Canada supporting a variety of charitable causes.

Go to our website to see more about our company and the many reasons why you will want to work for us

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest.

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