Digital Ads Account Manager

The Role

This role of Digital Ads Account Manager is to analyze, optimize, & regularly report on digital advertising accounts, call tracking, & CRM systems for a variety of companies that are clients of our agency.

There are 6 aspects of this role that we would expect you to already have a good competency in, while being open to learning our approach & our systems:

- Digital Ad Account Maintenance

- Digital Ad Account Analysis, Call Tracking Analysis, and CRM Analysis

- Digital Ad Account Optimization

- Assisting with Ad Campaign Buildouts when needed

- Holistic Client Account Analysis & Recommendations

- Shared Responsibility & Direct Communication with Client

You would already be familiar with tasks such as split testing ads and other account maintenance tasks. This means reviewing which ads performed best, pausing the worst ads, and adding new ads to be tested. It's also reviewing what people searched for and adding irrelevant keywords to the ad campaigns.

Activities such as analyzing the client's ad accounts would be a key part of this role. Our complete lead generation system integrates call tracking and a CRM system, so analysis of those systems would be included in your responsibilities.

Making data-informed decisions and implementing changes in the ad accounts based on the trends & patterns identified would be essential for success in this role.

During busier times when there is more demand for new ad campaigns, you would assist the Digital Marketing Manager in building out ad campaigns on Google, Meta (Facebook & Instagram), LinkedIn, and possibly other ad platforms.

That involves doing research on the client's product or service, brainstorming the text of the ad, adding images or videos to the ad, and choosing the best page of their website to send a person to when they click or tap on the ad.

You would have direct communication with the client by email and on Zoom video calls. You would share the responsibility for their account and manage it well to achieve the client's goals.

Full training on our approach & our systems is provided by our agency using our growing library of training videos & written procedures for our processes & systems, as well as one-on-one Zoom calls & messaging to answer questions that arise after going through the training & procedures material.

This role works very closely with me, the founder of our agency, my executive assistant, and our Digital Marketing Manager.

This role reports directly to the founder. This role makes decisions in the best interest of our agency in the founder’s absence.

Compensation

Our compensation model is an hourly rate plus loyalty bonus.

The starting hourly rate is negotiable depending on 3 main things:

- Your competency in the 6 different responsibilities listed above

- How many years of experience you have

- How well your assessments fit the role we are hiring for (more details about that below)

The right person will scale up quickly at our agency.

As a contractor, you are also eligible to claim a variety of expenses, which means you will typically pay less tax than an employee earning the same hourly rate. These tax deductible expenses should be discussed with your accountant.

Marketing contractors track hours worked on our agency provided online timesheet and bill our agency every 2 weeks for services provided using their own billing/accounting app or software.

Loyalty Bonus: team members receive an annual bonus for every continuous year of working at our company, which is based on the number of years of service.

Our Ideal Person

You are our ideal person if:

- you are a driven person who thrives in a fast paced work environment

- you're an ideal team player: hungry, humble, & people smart

- you take ownership for the key results areas you are responsible for

- you get things done effectively & efficiently

- you have great attention to detail

- you are super productive

We will gladly continue training the right person if you already have a solid foundation in digital marketing. We hire for attitude and we train for skills.

Prerequisites

These things are absolutely necessary to be successful in this position:

- you must be fluent in English, even if it is not your first language

- you must have strong computer skills

- being exceptionally skilled in spreadsheets is essential

- previous experience in digital marketing is required

- you are willing to take the DISC personality assessment, Kolbe A Index, and Perry Marshall's Marketing DNA Test (We pay for these, but you need to spend 15 minutes doing each assessment.)

- you are prepared to invest some of your own time into some required reading & learning

Required Reading/Learning

We have some required reading & learning for everyone who works with us at our agency:

- to understand how we approach marketing & why we approach it this way, you must read 80/20 Sales And Marketing by Perry Marshall

- to understand how we work effectively & efficiently, you must familiarize yourself with David Allen's approach to being productive; reading his book Getting Things Done is not required, but will give you a huge advantage in understanding it even better

- If you have read either of these books already, then you are ahead of the game (We have these books in our library and team members can borrow any of our books. We also have audiobook versions of these and many other great books that influenced our agency's culture.)

Technical Requirements

These things are critical to ensure great communication and great service to our clients:

- you must have a dedicated home office space to minimize noise & distractions

- you must buy & maintain your own equipment including an up-to-date laptop with a fast processor & a minimum of 16 GB of RAM, office furniture, and office supplies

- your laptop must have a good quality webcam and be capable of high speed Internet

- you must make yourself available for online chats, text messages, emails, phone calls, or video calls with team members and/or clients during core hours of 10:00 am to 3:00 pm

- Phone calls and video calls with team members and/or clients outside of core hours mentioned above must be agreed upon by both parties

- It also means ensuring that the company & its customers’ information is kept confidential & their privacy is protected

Term of Contract

There will be an initial 2-week paid audition. This is so that you can get a feel for the actual projects & tasks that you would be working on. It allows you to change your mind if the position isn't what you thought it would be. It also allows us to gauge your progress over a couple of weeks to see if you are learning at an acceptable pace.

If the audition goes well, we would offer you a contract. The contract is active for one (1) calendar year from the start date agreed upon by both parties.

There is an optional renewal of the contract at the end of the term. A renewal must be agreed upon by both parties. Revisions to the renewed contract must be made prior to the end of the term & agreed upon by both parties.

Either party that desires to break the contract before the end of the term must give the other party thirty (30) days of written notice.

How To Apply

If all of the things on this page excite you and if you enjoy being part of a team that works hard & has fun doing it, then this might be a great career choice for you Get started now by completing this short questionnaire & attaching your resumé

5 simple questions. All answers required.Tap/Click the TEXT beside the bullet to select your answer.

1. Do you have experience in digital marketing? *

2. Are you very skilled in spreadsheets? *

3. Are you familiar with the 80/20 Principle? *

4. Are you willing to take assessments before you're hired such as: DISC Personality, Kolbe A Index, and Perry Marshall's Marketing DNA Test?(We pay for these, but you need to spend 15 minutes doing each assessment.)

5. Is English your first language? *

Your Name *

Your Email Address *

We look forward to possibly working with you Sincerely, George Krahn Founder & Business Strategist

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