Chief Marketing Officer

Overview

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

- 1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top

- 1 Fastest Growing Company in Canada for 2024 by Globe & Mail

- Top-ranked mobile apps and credit cards

- Team of 500+ people

- 1M+ customers

- 10K+ retail partners

The Role

As the Chief Marketing Officer (CMO) at Neo Financial, you will be a pivotal member of the executive leadership team. You will report directly to the President and be responsible for defining and executing an aligned and consolidated marketing strategy to drive brand awareness, user acquisition, and revenue growth. This is a hands-on, strategic role that requires a leader who is passionate about combining innovation with marketing excellence.

Responsibilities

- Build the Marketing Function: Design and implement a data-driven, high-impact marketing strategy from the ground up that aligns with Neo’s business drivers and organizational priorities.

- Strategic Leadership: Provide executive oversight and direction for all multi-channel marketing campaigns. Set the vision for reaching target audiences, driving lead generation, and enhancing customer acquisition and retention. Build and mentor a high-performing leadership team within marketing, fostering a culture of creativity and excellence.

- Executive Brand Strategy: Oversee brand management, focusing on strategic direction and ensuring clear market positioning and consistent messaging. Act as the primary brand ambassador in the market.

- Data-Driven Decisions: Champion a data-driven culture across the marketing organization. Leverage customer and market insights to inform business decisions and marketing investments, aligning with company-wide financial goals and delivering measurable business impact.

- Cross-Functional Collaboration: Serve as the primary marketing liaison on the executive team. Build deep partnerships with product, sales, and other senior leaders to ensure marketing strategy is integrated with overall objectives and go-to-market plans.

- Public Relations and Communications: Serve as a key spokesperson and cultivate relationships with top-tier media and industry stakeholders to shape the brand’s narrative and ensure positive coverage.

Who we are looking for

- A proven track record of excelling in a fast-paced, collaborative environment, balancing multiple priorities with ease.

- Experience: 15+ years of progressive experience in a strategic marketing leadership role, with a minimum of 10 years in a senior leadership position. Experience within the FinTech or a similar high-growth tech industry is highly desirable.

- Education: Bachelor’s degree in business, marketing, or a related field; an MBA or advanced degree is a plus.

- Strategic & Analytical Skills: Strong diagnostic skills and a data-driven mindset, with the ability to translate market insights into actionable strategies and tangible business impact.

- Leadership & Influence: An exceptional leader who can inspire, motivate, and manage a team to achieve ambitious goals, and build trust across the organization.

- Adaptability: Flexibility, adaptability, and resilience in a dynamic environment where priorities can shift rapidly.

What will help you succeed

- A deep understanding of the Canadian market and its unique financial services landscape.

- Expertise in digital marketing, performance marketing, content, SEO/SEM, and social media.

- A results-oriented professional who takes ownership, prioritizes effectively, and delivers measurable business impact.

- A passion for building and scaling a company that blends innovation, growth, and excellence.

Working at Neo

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission to build a more rewarding financial future for all Canadians. We collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. We’re looking for builders, innovators, and problem solvers who thrive on challenge.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do. If Neo employees work hard, it’s true—we hold ourselves accountable for delivering on our commitments to customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing your contributions directly impact the company’s success.

Apply with us

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application.

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