Technical Lead, Salesforce

The Technical Lead, Salesforce reports to the Director, Software Engineering.

Our company, a leader in providing compelling and unique rail journeys, is looking to innovate within the rail tourism industry by delivering cutting-edge solutions that transform our guest and partner experience. We’re seeking a highly innovative and collaborative Technical Lead, Salesforce to join our team. The ideal candidate will be well-versed in designing, developing, and deploying robust Salesforce solutions tailored to complex business requirements, and will be comfortable in a fast-paced environment.

In this role, you will lead a team of Salesforce Developers and Administrators while directly contributing to their success by fostering exceptional engineering and delivery practices that enable the rapid, reliable delivery of high-quality solutions. You will cultivate an environment where the team can perform at its best—predictably, sustainably, and with a focus on operational resilience. By ensuring that teams have clear information, strong feedback loops, and the right tools to deliver valuable and customer-centric outcomes, you will empower engineers to grow both technically and professionally. Your leadership will drive engineering excellence, continuous improvement, and progress toward strategic goals, all while nurturing a culture of collaboration and innovation aligned with the company’s vision.

Key Areas of Accountability

Technical Leadership

- Set design standards – you will be the lead responsible for architecting and executing fit-for-purpose Salesforce solutions.
- Set delivery standards – you will set the bar for how your team will approach decomposing solutions designs to code, test, and implement custom Salesforce applications and enhancements.
- Design and develop API integrations with other systems and applications
- As a people leader, develop and grow a high performing team through coaching, mentoring and setting a clear direction by connecting the work they do, enhancing team capabilities and fostering knowledge sharing.
- Collaborate cross-functionally with product management, UX/UI designers, QA teams, and other software developers to deliver cohesive system improvements.
- Ensure adherence to Salesforce best practices and robust security protocols.
- Support work item estimation, clearly detailing effort, skills required, and strategic implementation approaches.
- Design and implement advanced, scalable Salesforce solutions utilizing technologies such as SFDX, Lightning Web Components, Aura Components, Apex, Flows, Visualforce and Agentforce.
- Actively participate in software development, crafting scalable integrations using GraphQL, REST, & SOAP APIs, OAuth2, and other applicable standards.
- Lead opportunities to design AI-driven/AI-supported Salesforce solutions,
- Contribute to internal strategic initiatives and drive continuous innovation in Salesforce solutions.
- In partnership with Product Management, lead technology ideation to value realization by ensuring the delivery of timely insights, prototypes, tests, and solutions
- Engage closely with diverse teams and stakeholders to understand and fulfill complex business requirements.
- Manage technical tasks and cross-functional deliverables effectively within tight deadlines.
- Prepare detailed documentation, including architecture diagrams, data models, process flows, mock-ups, and presentations, to communicate clearly across teams.

Data:

- Evaluate, optimize, and improve Salesforce object structures to reduce complexity and enhance system performance.
- Develop and implement strategies to identify, merge, and prevent duplicate records, ensuring high data quality.
- Optimize archiving solutions and implement robust data retention policies to ensure compliance with regulatory requirements.
- Design and recommend best practice workflows for data governance, cleansing, and ongoing data hygiene.

Optimization:

- Identifies and implements AI opportunities across the product lifecycle, building systems with intelligent capabilities baked in from the start.
- Prioritizes eliminating manual work through automated testing, deployment pipelines, self-healing systems, and intelligent monitoring, creating infrastructure that scales efficiently with minimal human intervention.
- Balances cutting-edge capabilities with business value, knowing when to build custom AI solutions versus leveraging existing platforms while ensuring systems remain explainable, trustworthy, and enhance rather than replace human judgment.

Qualifications

Education/Certifications/Knowledge

• Post-Secondary level education equivalent to a bachelor/u2019s degree in Computer Science, Information Systems, Business Administration, or other related field

Experience

- 7+ years of Salesforce technical experience, including integration with external systems (e.g. NetSuite, Coupa, Docusign), and cloud platforms such as Azure.
- Extensive experience with Apex, Lightning (Aura and Web) Components, Flows, and Visualforce.
- Prior experience leading small teams (2 – 5 direct reports)
- Prior experience owning technical decisions for a product/workstream/pod
- Proficient in the product operating model, agile methodologies, and product development lifecycle
- Proficiency in CI/CD practices and familiarity with PaaS/IaaS platforms (Prodly, Azure).

Skills

- Strong analytical, strategic thinking, and problem-solving skills. Excellent communication and interpersonal abilities
- Proven ability to collaborate effectively with cross-functional teams and drive results
- Must be legally entitled to work in Canada
- Corporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the office.

Compensation

- The base salary offered for this role is $125,000 to $140,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Armstrong Collective’s discretionary bonus program

Armstrong Collectivesupports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:

- Short term disability, long term disability benefits
- Travel emergency assistance
- Vacation time and sick time
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment

Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.

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