Field Marketing Specialist

Field Marketing Specialist

Department: Field Marketing

Reports to: Senior Category Manager

Location: Western Canada

Hours of Work: Full-Time

Workplace Category: Remote

Your Role at Petcurean

The Field Marketing Specialist leads regional field marketing strategy for Western Canada and the USA, partnering with Sales and the Field Marketing team to execute impactful in-market plans. As Marketing's eyes and ears in the field, they regularly visit key events, retail stores, and community locations to gather insights and develop regionally relevant strategies.

Working closely with the Sales Team, they pitch and promote products to B2B customers, identify retailer marketing opportunities, and support high-impact activations such as co-op campaigns, in-store merchandising, trade shows, and product demos. This role reports to the Senior Category Manager and ensures all regional plans align with category priorities.

This role requires regular overnight travel throughout key markets in Western Canada (BC to Manitoba) and the USA.

Core Activities

- Regional Strategic Planning: Works with Sales and Retailers to create regionalized marketing and promotional plans that ladder up to market-level objectives and national campaigns and works with head office team to execute. Scope includes retailer co-op activations and internally directed local activations such as sampling campaigns or guerilla & street marketing. Responsible for managing regional marketing budgets and delivering strong ROI.

- Key Account Partnering & Co-op Marketing: In collaboration with Sales, partners with Key Accounts to develop growth initiatives and co-op marketing activations with strong ROI, working with head-office team to execute. Tactics could include retail staff education & engagement programs, in-store displays, digital & social media content & advertising, out-of-home advertising, consumer events, direct mail, and more.

- Regional Merchandising Strategy: Leads regional point-of-sale material and display strategy input, sharing insights from the field to guide format & creative decision making, and discovering and developing high-value regional and Key Account opportunities. Supports the category strategy with regional planogram development, as needed.

- In-Person Event Management: Leads regional trade show and consumer event planning, working with head-office support team to organize and execute. Supports on-site at key events, managing booth setup and helping to promote our brands to customers and consumers.

- Market Intel Collection & Reporting: Gathers, analyzes and reports regional market data, consumer trends, and competitive insights to inform strategic planning and product development.

- New Retailer Support: Supports the Sales Team to pitch, acquire and onboard new retail partners.

Other Duties

- Willingness to roll up your sleeves and do what is necessary to get the job done and completes other duties as required within the same scope and level.

Required Skills

- Ability to develop comprehensive marketing strategies that align with business objectives and support growth goals

- A strong strategic mindset, with the ability to think critically and creatively about how to maximize ROI and minimize effort & resources expended

- Proven track record in creating and nurturing mutually beneficial partnerships

- Experienced cross-functional collaborator with a history of working with multiple teams to successfully develop and execute project plans.

- Skilled in collecting and analyzing data to generate actionable insights that guide decision-making and improve business outcomes.

- Culturally savvy, with an understanding of local communication nuances and a natural ability to make connections and build rapport

- Proven ability to balance diverse perspectives and recommend solutions that enhance functions or programs

- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).

Must-Haves

- Equivalent to a bachelor's degree in a relevant discipline

- 5+ years of experience with a proven track record in trade marketing, communications, and/or sales.

Benefits

- Flexible remote work environment.

- Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.

- Staff Feeds program Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.

- Annual volunteer hours so you can give back to the causes that mean the most to you.

- Comprehensive Benefits package.

- Employee Assistance Program.

- Modern open concept office located in the beautiful Fraser Valley

- Stocked coffee, tea and treats at our office

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never w from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position.

We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.

Hours of Work

This is a full-time exempt position with 70% regular office hours from Monday to Friday, and 30% travel with irregular hours, including evenings and weekends. The Employee shall perform their duties at such places and during such times as may be reasonably necessary. Some international travel is required.

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