Regional Business Development Manager, Commercial

Wakefield Canada Inc. is an industry leading Canadian company that manufactures, distributes and markets category‑leading products for the automotive, commercial heavy‑duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, our own Wakefield brand and SuperClean cleaner‑degreaser brand.

Wakefield Canada Inc. has an excellent opportunity for a full‑time Regional Business Development Manager, Commercial & Industrial. This role will maximize sales volume and ensure the delivery of business objectives by targeting and closing new strategic business development opportunities within the region. This includes the development of new distributors, buying groups, direct fleets and dealer groups within various channels.

Responsibilities

- Prospect, cultivate and close new business through Commercial and Industrial customer segments in the region, through an active funnel and sales pipeline of prospective customers.

- Maximize sales and profit for assigned regional opportunities through prospecting and targeting new key account/significant buying groups through various channels.

- Present new business development plan for region and work with Regional Sales Manager to identify the key accounts/buying groups to target, pursue and develop.

- Manage strategic Commercial HD head office relationships within region to drive share and maximize sales throughout network.

- Work collaboratively with each Regional Business Development Manager on strategic / national sales opportunities.

- Effectively transition new business to appropriate field sales team and the customer experience team members, including contacts / account assignments, new account set up and future sales development opportunities.

- Partner with sales, marketing and leadership to influence channel strategies, develop and deliver compelling customer presentations, and/or unique offerings as appropriate to individual key account pursuit, ensuring alignment to Wakefield’s strategic objectives.

- Maintain ongoing partnership with National Sales Managers, Customer Experience and Supply Chain teams to ensure clear plan and forecast for ability to deliver against sales commitments during proposal development.

- Execute the organization’s sales process, including utilizing Wakefield’s Salesforce platform to record sales activity and manage leads and opportunities.

- Build strong relationships with our customers and communicate and follow‑up in a timely manner, ensuring that any customer inquiries or problems are addressed and resolved.

- Conduct training sessions as required for target customers and share product updates with customers, along with new programs or initiatives. Participate or attend any promotions, trade shows or celebrations the client hosts. Represent Wakefield and the Castrol brand at Trade Shows and Industry events as required.

- Maintain an awareness of market trends and opportunities that are aligned with the overall business objectives and goals of Wakefield.

Qualifications

- Is energetic, enthusiastic, motivated, and driven by results.

- Demonstrates strong planning and organization skills with a proven ability to multi‑task, prioritize, and manage varied, time sensitive workloads.

- Has previous experience in lubricants industry and/or automotive, commercial heavy duty or industrial sectors is desired.

- Demonstrates key account development and key account management skills and abilities.

- Has strong presentation, written, and verbal communication skills.

- Has the ability to creatively solve problems with a mutually beneficial result for the client and Wakefield.

- Possesses strong financial acumen and negotiating skills.

- Is a conceptual and strategic thinker.

- Has superior product knowledge or the aptitude to learn about the products and translate to selling.

- Is customer focused and dedicated to exceeding the expectations of internal and external clients.

- Has the ability to build and manage a pipeline of opportunities that are aligned with the overall organization strategy and assist the Territory Sales Manager’s executing actions to close these opportunities.

Additional Experience & Education

- A College diploma or University degree in Business with a specialization in Sales or Marketing, or a diploma or degree in a related field is an asset.

- Minimum 5 years of Sales experience, either in a field sales role or a combination of field sales and key account management.

- Experience selling consumer and commercial automotive lubricants (or related industry) through distributors or direct channels preferred. Experience in selling consumer packaged goods is an asset.

- Excellent Microsoft Suite experience required. Experience with CRM (Salesforce) preferred.

- The ability to navigate a standardized sales call process is required.

Benefits

- A full‑time, permanent position with a very competitive total compensation package.

- Amazing group benefit coverage available to you on the first day on the job, with an additional $1000/year for mental wellness.

- 6% bi‑weekly employer contribution to company pension plan.

- $400 annual fitness/wellness reimbursement for things like gym memberships, a personal trainer, weight loss programs, running clinics, golf lessons etc.

- FREE high quality Castrol Motor Oil for your personal vehicle.

- Covered cost of professional dues in support of continued personal development.

- Vacation, floater and community days.

- A fun, exciting work environment that loves to celebrate our amazing team. We have BBQs, ticket giveaways for sporting events, Holiday parties and other celebrations, food and ice cream trucks, lunch and learns and much, much more.

Inclusion

At Wakefield Canada Inc., we are dedicated to inclusion and collaborative work. It’s important to us that we have a diverse team with a variety of skills and abilities from the top down. Everyone’s diversity inspires creativity and drives innovation in our organization. We are committed to building a team that is representative of different backgrounds and perspectives, and we encourage applications from all candidates who represent the full diversity of communities across Canada.

Reasonable Accommodations

Reasonable accommodations are available during the hiring process. If you require special assistance or accommodation, please contact Human Resources at 416.252.5511.

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